annual-report-FY2021

49 MAHINDRA & MAHINDRA LTD. INTEGRATED ANNUAL REPORT 2020-21 SOCIAL A company's long-term growth is intrinsically intertwined with the progress of the communities it operates in. Since our inception 75 years ago, we have been driven by our purpose of doing business that not only generates prosperity but also amplifies the welfare of the society. Our approach to CSR goes far beyond philanthropy as we devise interventions that create sustainable social progress. At Mahindra, we enable our stakeholders to Rise by driving positive change in their lives. It's a way of life that stems from our philosophy of 'Rising for Good' and is the cornerstone of all our practices. Given our unwavering commitment to national priorities for development, we focus on CSR projects for girls, youth, and farmers through initiatives that support education, health, and the environment. M&M Ltd. invested L 92.78 cr in various CSR projects to positively impact the communities. This excludes the L 20 cr donation made by the Company to the PM CARES Fund in F20. KEY MATERIALITY ISSUES Our key material issue in social capital is 'CSR Management'. M&M formulates community policies and a sustainability strategy that addresses major societal issues through myriad CSR projects across the nation, a few of which have been highlighted in this section. R I S I NG W I T H F O C U S ON E S G