annual-report-FY2021

51 MAHINDRA & MAHINDRA LTD. INTEGRATED ANNUAL REPORT 2020-21 Project Hariyali In 2007, the Mahindra Group launched Mahindra Hariyali with the aim of adding 1 million trees to India's green cover every year. Today the project has transformed into a massive movement, with employees, customers, vendors, and dealers undertaking tree plantation drives across the country. Of these, 0.90 million trees were planted in the Araku Valley to provide livelihood support to tribal farmers growing coffee in the region. In F21, the Mahindra Group planted a total 1.14 million trees. Till date, 19.08 million trees have been planted through Mahindra Hariyali. Project Prerna Project Prerna was launched in 2018 by M&M Ltd. to empower women farmers in India by enhancing their knowledge, capability, and income. Key interventions under this initiative include seed and sapling support, provision of kitchen garden for better nourishment of their family, construction of farm ponds and check dams for water availability, health awareness programmes through digital platforms, crop care & cultivation sessions through Krishi Vigyan Kendras, online capability building training, and rice transplanters training. M&M has also imparted training for driving tractors and technical guidance for operating farm implements to Self Help Groups (SHGs). Through Project Prerna, women farmers witness an average 30-40% rise in their incomes, develop an entrepreneurial mindset and earn a dignified stature in their community. It imparts not only skills but also ensures self- reliance among women farmers. 1 million trees planted by M&M Ltd. in F21 to increase India's green cover. 3,260 women farmers supported under Project Prerna by M&M in the vicinity of its manufacturing plants in Maharashtra, Telangana, Uttarakhand, Rajasthan, and Madhya Pradesh.