MAHINDRA & MAHINDRA LTD. | Integrated Annual Report 2021-22

In the LCV Goods & Passenger vehicles (3.5-7.5T), your Company sold 1,891 vehicles, a growth of 63.0% over the previous year. Your Company's market share in this segment, where it is a challenger brand, stands at 3.6%. Your Company launched the all-new FURIO LCV which was declared as ‘LCV Cargo Carrier of the Year’ at Apollo CVAwards 2022. In the MHCV segment, your Company sold 4,544 vehicles, a growth of 46.1% over the previous year with a market share of 2.0%. Your Company has reintroduced its disruptive customer value proposition of 'Get moremileage or give truck back' for the entire range of trucks (LCVs, ICVs and HCVs) to strengthen its right to win. Also, the unique and pioneering after-sales guarantees of 'Get back on road in 48 hours or get Rs. 1000/day' and '36 Hours Turnaround at our Dealership or you get Rs. 3000 per day', have also been re-introduced to enhance customer prosperity. In the Construction equipment industry in the Backhoe Loader segment, your Company sold 729 machines, a growth of 7.0% over the previous year. Your Company's market share in the Backhoe Loader segment, where it is a challenger brand, stands at 2.4%. In Motor Grader Segment (Mahindra EarthMaster brand), your Company sold 117 machines, a growth of 42.7% over the previous year. M&M market share grew by 3.2% over last year, and stands at 20% in this segment. Mahindra Construction Equipment The Automotive Sector of your Company exported a total of 32,427 vehicles in F22, a growth of 76.7% over the previous year. While recovering from the pandemic, all key markets and subsidiaries recorded growth. Your Company boosted retail growth in South Africa and South Asia with new launches of products like XUV300 and City Pikup. The increase in total exports was supported by improved supplies and strong demand across markets. Your Company continues its effort to widen its product range for global markets and explore alternate business models including CKDs (Complete Knock Down) and localisation. Export from India - Automotive Sector In F22, your Company was one of the first to introduce the BS4 range, which has won awards and accolades for one of the lowest TCO (Total Cost of Ownership) with highest fuel-e ciency. COMPANY OVERVIEW BOARD’S REPORT MANAGEMENT DISCUSSION AND ANALYSIS CORPORATE GOVERNANCE BUSINESS RESPONSIBILITY REPORT STANDALONE ACCOUNTS CONSOLIDATED ACCOUNTS 116 Your Company has partnered with major e-commerce players such as Flipkart and Amazon, and eet logistics such as Mahindra Logistics, Terrago Logistics andMagneta for expansion of their carbon-free eet delivery vehicles.