MAHINDRA & MAHINDRA LTD. | Integrated Annual Report 2021-22

The Krish-e app is part of Mahindra's digital foray into developing a marketplace that provides a range of services centered around mechanization and advisory. It is one of the fastest growing apps in the agriculture technology space having amassed over 3 million downloads, with the app also integrating with on-ground activities undertaken in Krish-e's centers, with over 5.5 lakh farmers having seen an improvement in their income per acre of land. The Krish-e app provides scientic, eld validated, and personalised crop advisory that is presented in an easy-to-follow understandable format for farmers. It offers - The drone industry has gone through a paradigm shift in the last fewmonths, andwe are glad that the agri industry is one of the few industries to have received approvals to operate drones for farming operations, with new Government regulations making deployment, design, development and manufacturing of drone technology easier. In August last year, your Company through Krish-e received permissions to conduct 'drone-based agricultural trials' and use drones for precision spraying on paddy and hot pepper crop in Telangana and Andhra Pradesh. We are already making drone services accessible and affordable through Krish-e. Expert advisory on Sugarcane, Potato, Soyabean, Chilli and Paddy in 8 different Indian languages; Complete advisory through various activity modules like a 'Crop calendar', 'Fertilizer calculator', and 'Spray calculator'; A digital diary to record all types of transactions, called 'Digital Khata'; Features 'Len-Den Diary' for helping farmers keep track of their nances. During the year, your Company also increased its stake in Ag-tech startup Carnot to 68.97%, a rming its commitment to its vision of making Krish-e, India's largest ecosystem of digital products and solutions. Through this acquisition, Mahindra rolled-out the Krish-e Smart Kit, the smartest way to track and manage farm equipment on rent, with 15,000 Krish-e Smart Kits in the market, brought by customers, be it Mahindra or others. MATERIAL DEVELOPMENTS IN HUMAN RESOURCES AND EMPLOYEE RELATIONS 'People Conversations' The heart of the talent management process is regular and intentional conversations on talent across the group, both at a business level and at a group level. The Company's talentmanagement process focuses on building succession strength, creating development journeys and learning interventions to attract, retain and develop top talent across the group. At the group level, this process is anchored through 'People Conversations' (erstwhile Apex Group-wide Talent Management and Development through 'People Conversations' and Mahindra Leadership University COMPANY OVERVIEW BOARD’S REPORT MANAGEMENT DISCUSSION AND ANALYSIS CORPORATE GOVERNANCE BUSINESS RESPONSIBILITY REPORT STANDALONE ACCOUNTS CONSOLIDATED ACCOUNTS 126