MAHINDRA & MAHINDRA LTD. | Integrated Annual Report 2021-22

20 Strengthening Leadership in LCV In F22, we retained our No.1 position in LCV <3.5T segment with 40.3% market share for the eighth consecutive year. We are solidifying our leadership position in the light commercial vehicles segment by revamping the entire Pick-UP range to provide significant value upgrade. Developing Platform and EV Strategy EVs present a huge market opportunity and is a step towards decarbonising the industry. In the short-term, our immedi- ate focus is on last-mile mobility since this market is ripe for scaling up. The journey into EV Tech would start with a new portfolio of ICE (Internal Combustion Engine) derived SUVs leading to the Born Electric portfolio. The focus would be on driving partnerships along with leveraging internal capabili- ties developed through investments in MRV (Mahindra Research Valley), MEVTEC (EV Tech centre in USA), and M.A.D.E. (UK Design Centre) to create an exciting EV portfolio in the SUV space. We are the leaders in Electric 3-Wheelers with 73.4% market share in F22. We are also the first Indian manufacturer to surpass 400 million electric kilometres through a fleet of Treo, eVerito and e2o Plus vehicles. Going ahead, we plan to launch 8 new EVs in the SUV space by 2027. FARM EQUIPMENT SECTOR Our constant endeavour is to serve and enrich the lives of farmers by revolution- ising farming. We continue to remain the world's largest tractor manufacturer by volume in F22. We have an aggressive growth strategy for the Farm sector, which would be driven by core domestic (growth in domestic tractor market share), growth in farm machinery, technology, and quantum jump in global farm businesses. With tractors sold in domestic market, F22 marks our second highest ever tractor volumes sales achieved. Core Domestic Our two core brands, Mahindra and Swaraj are well-positioned to strengthen our leadership in the domestic market. F22 saw the successful launch of Yuvo Tech+ range of tractors and we have planned a series of new launches to augment our product portfolio. We also intend to leverage technology on agri- advisory and ecosystem services (offered through Krish-e: Farming-as-a-Service vertical) to transform farming in India. With a market share of 40%, we retained the domestic market leadership for the 39th consecutive year. Growth in Farm Mechanisation Farm Mechanisation is an important enabler to address the concerns of farm productivity and farm labour shortage. We have an active presence in the farm mechanisation space through our farm machinery business, and offer efficient and affordable mechanisation solutions across the spectrum of farming operations. F22 saw the launch of products like the new Heavy Rotavator and Smart Rotavators. Also, Swaraj Tractors launched CODE, a revolutionary mechanisation solution for horticulture farming. Going forward, we will continue to launch new farm machinery COMPANY OVERVIEW REIGNITED VALUE CREATION OUTPERFORM FINANCIALLY FUTURE-READY ESG LEADERSHIP GLOBALLY INPUT-OUTPUT MODEL CORPORATE INFORMATION STATUTORY REPORTS FINANCIAL STATEMENTS 337,052 * *includes Mahindra, Swaraj & Trakstar Brands