MAHINDRA & MAHINDRA LTD. | Integrated Annual Report 2021-22

MAHINDRA & MAHINDRA LTD. Integrated Annual Report 2021-22 23 Our products are a manifestation of our purpose of helping people to rise. They are an outcome of human intellect, endeavour and perseverance, aided by technology and global best practices. FUTURE -READY We are leveraging a portfolio of 8 engine platforms, 16 vehicle platforms and 30 vehicle variants to futurise mobility. Together, they shape and drive our long-term product strategy. Ÿ To build a strong and authentic SUV brand with 13 new launches by 2027. Ÿ Of the 13 new launches, we plan to launch 8 New EVs by 2027 that will comprise 20% of our volume. Ÿ Strengthen our No. 1 position in LCV<3.5T segment with 17 new launches by 2026. Ÿ Enrich farmers' lives by transforming farming through technology. 15 new products planned by 2027. Towards this, we introduced a slew of new products during the year. PRODUCT LAUNCHES IN F22 XUV700 The All-new Global SUV Launched on August 14, 2021, the XUV700 packs a commanding presence, tough yet sophisticated experience, spirited performance, world-class safety and a whole gamut of first-in-class technologies. It boasts of the Advanced Driver Assistance System (ADAS) in the top-spec AX7 variant. ADAS includes road safety features like adaptive cruise control, lane keep assist, high beam assist, automatic emergency braking, amongst others. All these features together made XUV700 India's first full- size 7-seater SUV to get a 5-star Global NCAP rating for safety. Within 8 months of its launch, XUV700 took the Indian automotive market by storm. It received 35 awards from the media and auto-community in F22 including the coveted 'Indian Car of the Year 2022' (ICOTY 2022) award. It also became the fastest SUV in India to hit the 1 lakh bookings mark. received 35 awards from the media and auto-community in F22 including the coveted 'Indian Car of the Year 2022' (ICOTY 2022) award.