MAHINDRA & MAHINDRA LTD. | Integrated Annual Report 2021-22
Bolero Neo The Authentic Indian SUV with Italian Interior Design Launched in July 2021, the Bolero Neo caters to the evolving customers looking for an SUV that is tough and authentic, yet modern and trendy. The existing Bolero will continue to be sold along with the Bolero Neo. The Bolero Neo is rd built on the 3 generation chassis shared with Scorpio & Thar, comes with the proven Mahindra mHawk engine and premium interiors crafted by Italian automotive designer Pininfarina. The addition of Bolero Neo will help the Bolero brand to retain its position amongst the top 10 selling SUVs in the country. e-Alfa Cargo Small cart, big benefits In January 2022, Mahindra entered the burgeoning electric cart segment in India with the Mahindra Electric e-Alfa Cargo. Despite its small dimensions, it has a large and wide cargo tray with a 310 kg payload. On a single charge, customers can travel 80 km with a top speed of 25 km/h. The e-Alfa cargo will be an affordable product in the company's growing electric portfolio, which already includes the Mahindra Treo Zor electric three-wheeler available in three variants. Supro Profit Trucks Higher profit to customers The Supro has become one of the preferred small commercial vehicle platforms given its efficiency and engineering capabilities. In July 2021, the new range of Supro Profit Trucks was unveiled. This new range of cargo mover, comprising Supro Profit Mini and Maxi, is affordable, more powerful, boasts of a greater payload capacity and higher mileage that assures higher profit to the customers. Over the years, the Supro platform has undergone rigorous full test cycle runs and has been validated on all performance, safety and reliability parameters. Commanding the SCV th segment for the 8 year in a row With sales of 170,682 units of the Small Commercial Vehicles in F22 leading to a market share of 40.3%, we maintained our leadership in the Small Commercial Vehicle (<3.5T GVW) segment for the eighth consecutive year. The Mahindra SCV range comprising Jeeto, Supro, Bolero Pik-up and Bolero Maxitruck Plus, is competitively positioned at various price points basis payload, power, performance and cargo size. It caters to the transport and logistics sector, offering the crucial last mile delivery of goods. 24 COMPANY OVERVIEW REIGNITED VALUE CREATION OUTPERFORM FINANCIALLY FUTURE-READY ESG LEADERSHIP GLOBALLY INPUT-OUTPUT MODEL CORPORATE INFORMATION STATUTORY REPORTS FINANCIAL STATEMENTS
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