MAHINDRA & MAHINDRA LTD. | Integrated Annual Report 2021-22

MAHINDRA & MAHINDRA LTD. Integrated Annual Report 2021-22 25 Partnership with CSC Grameen eStore for Grassroots Connect In March 2022, Mahindra announced a partnership with CSC Grameen eStore, a Government of India initiative. As a part of this association, the CSC Village Level Entrepreneur (VLE) network will serve as Mahindra touchpoints in over 7 lakh villages across India, further aiding and simplifying the process of enquiries and purchases. Customers can visit their nearest CSC VLE store to make an enquiry about select Mahindra vehicles, namely, Bolero, Bolero Neo, Scorpio, XUV 300, Marazzo, Bolero Pickup and Bolero Maxi Truck. This will be processed digitally by the VLE to facilitate information, test drive and/or delivery by an authorised Mahindra dealer. Yuvo Tech+ The New-age Advanced Tractors In October 2021, the Farm Equipment Sector launched the Yuvo Tech+ - a new- age advanced tractor range. This tractor is available in three variants: 37 HP, 39 HP and 42 HP. These are powered by the new mZIP 3-cylinder engine that has higher engine capacity (CC) and boasts of the highest torque as well as best-in- class delivery of power and fuel- efficiency in the category. PlantingMaster Paddy 4RO Improving the productivity and income potential of rice farmers A rice transplanter is a specialised labour and time-saving machine that ensures uniform transplanting of paddy seedlings. The Mahindra PlantingMaster Paddy 4RO is India's first 4-row ride-on type rice transplanter. The new technology offers state-of-the-art features, quality and ease of operation. The rice transplanters are designed by Mitsubishi Mahindra Agricultural Machinery of Japan and are customised to the specific needs of Indian rice farmers. For best-in-class acreage in every harvest Swaraj Gen2 8100 EX Self-Propelled Combine Harvester Designed & developed to efficiently harvest rice, wheat and soyabean, the Swaraj Gen2 8100 EX Self-Propelled Combine Harvester offers enhanced productivity, performance and ease of operation, while maximising potential grain yield for best-in-class acreage. It boasts of good ground clearance and a smaller turning radius, with a large 2,140 litre grain tank which is also easy to clean and service. It is also equipped with the latest GPS-enabled tracking system that ensures peace of mind to its owners with remote live tracking of location and performance parameters. Empowering the last-mile service providers with information One of the best ways to deliver customer delight, especially in rural sectors, is by reducing downtime of the product during service. To achieve this, the Farm Division introduced the Atmanirbhar Seva Kendra (ASK) - a transformative technical solution centre, to help dealerships and repair profession- als diagnose the tractor problem efficiently and effectively. ASK is a centralised historical repository of solutions for common problems, knowledge base and collaboration platforms. The intelligent search helps identify relevant solutions from literature, while a specialist team provides live proactive support with stringent Service Level Agreements (SLAs).