MAHINDRA & MAHINDRA LTD. | Integrated Annual Report 2021-22

We believe that technology has to evolve to enrich human experience. During the year, we focused on driving value for our customers through digital transformation. 26 TRANSFORMING THE BUYING EXPERIENCE Ÿ Deployed Immersive 3D visualiser using WebGL Tech for customers to virtually experience XUV700. Ÿ Enhanced the service app - With You Hamesha with an interactive owners' manual for XUV700. STREAMLINING THE PROCESS AT DEALERSHIPS Ÿ Rolled out a more agile CRM platform across 439 dealerships pan-India. Ÿ The new SalesGenie Nxt App helps dealers manage processes like Enquiry Management, Follow-up, Test Drive, Quotation, Booking, etc., seamlessly. Ÿ Real-time data integration of call centre and dealer agents to share leads. ENABLING INDUSTRY 4.0 Ÿ More than 3,000 digital interfaces across the plants in Phase 1, to enable high visibility and detail. Ÿ Of these, more than 500 touch points directly contribute to assuring quality and customer experience. DEPLOYING EMERGING TECHNOLOGIES Ÿ Deployed AI/ML models for engine performance prediction during engine testing. Ÿ Deployed OT security/industrial security across 12,000 devices. Ÿ Exploring 5G networks to enable high data transfers for video analytics and remote sensing of vehicles. COMPANY OVERVIEW REIGNITED VALUE CREATION OUTPERFORM FINANCIALLY FUTURE-READY ESG LEADERSHIP GLOBALLY INPUT-OUTPUT MODEL CORPORATE INFORMATION STATUTORY REPORTS FINANCIAL STATEMENTS