MAHINDRA & MAHINDRA LTD. | Integrated Annual Report 2021-22

MAHINDRA & MAHINDRA LTD. Integrated Annual Report 2021-22 27 DIGITISING THE SUPPLY CHAIN AND PRODUCT DEVELOPMENT Ÿ Focus on demand planning, supplier collaboration and supply response as key areas for digitisation. Ÿ We are set to digitise the strategic sourcing value chain and re-define product design validation to accelerate new product development. DELIGHTING CUSTOMERS WITH GREATER ACCESS Ÿ Mahindra mPragati provides access to DigiSense features like live location, fuel levels, etc., to our tractors and farm machinery customers. EMPOWERING NEXT-GEN SALES MANAGEMENT PLATFORM Ÿ Farm Division launched the Sales Ninja application to improve the sales productivity and empower the field team with relevant information in real-time. CREATING SYNERGIES Ÿ Group Technology Office (GTO) is partnering with Electric Vehicle (EV) Tech teams, to work on data and experience based innovations aimed at enhancing EV health and safety as well as the digital experience of customers. STRENGTHENING INFORMATION SECURITY Ÿ Every Mahindra facility and office is covered under the ISO 27001:2013 Information Security standard. This is the most comprehensive certification in the area of Information Security Management in the automobile industry. Ÿ We are already compliant with the EU GDPR and other regional privacy laws as applicable to the territories in which we operate.