MAHINDRA & MAHINDRA LTD. | Integrated Annual Report 2022-23

Mr. Keshub Mahindra was a towering f igure in the Mahindra Group ever since he joined in 1947 and it is diff icult to accept that he is gone. Today, he looms large in our thoughts. Keshub Mahindra was a part of my life ever since I was born. There are so many memories of him I cherish – his charm, his love for tennis and golf, the dashing picture he made as he drove the f irst vehicle to be indigenously produced by M&M out of the factory, his knack of instantly connecting with people, young or old, the affectionate awe with which he was regarded by the highest to the lowest in the Mahindra Group. He died, as he had l ived, peacefully, surrounded by the love of his family. All who knew him will always regret that he missed his century by just a fewmonths. What can we learn from the life of someone who spent 99 plus impactful years on the planet? Much has been written about Keshub Mahindra's sagacity, his humility, his vision and many other qualities of head and heart – and every word of this is true. But, from a personal perspective, the greatest lesson his life has taught me is that living with zest and engagement is the secret of a long, happy and successful life. He never gave in to age or inf irmity, remained fully engaged with the world, till the very end. And that is why we will miss himevery day. Keshub Mahindra may have retired from active business when he became Non- Executive Chairman, and later Chairman Emeritus, but he never retired from life. Practically till the last day, he continued to take a lively interest in the affairs of the Mahindra Group, particularly its social initiatives. He attended every important meeting, even during the Covid years, when, despite being in his nineties, he taught himself to log in virtually. CHAIRMAN’S MESSAGE Dear Shareholders, “From a personal perspective, the greatest lesson his life has taught me is that living with zest and engagement is the secret of a long, happy and successful life.” “The example set by Keshub Mahindra will now, more than ever, be a guiding force on how we tackle the future.” Anand G. Mahindra Chairman