MAHINDRA & MAHINDRA LTD. | Integrated Annual Report 2022-23

119 In January 2023, your Company introduced an all-new range of the Thar, making it accessible to a wider range of thrill-seekers. Additionally, in March, your Company announced a productionmilestone of 1,00,000 units for the All-newThar. All the new launches, product updates, and Future EV Vision announcement have successfully helped your Company to maintain No. 1 Position in Brand Power in F23. Your Company's Bolero SUV has crossed the 1 lakh mark in sales in F23,marking a significant milestone. Also, since its introduction in 2000, the Bolero has sold over 14,00,000 units across India. Your Company has retained No. 1 position in LCV <3.5T segment which is largest segment of CV industry for the nine consecutive years with 45.5%market share. LCV <3.5T goods account for 55%of the total CV industry. In the Pickup sub-segment (LCV goods 2 to 3.5T), your Company sold 1,98,121 vehicles, a growth of 42.9% over the previous year. Your Company's market share in the pickup segment stands at 59.7% compared with 55% over last year. Your Company has been the leader in the pickup segment for over 20 years, and it has always been your Company's endeavour to enhance the Customer Value Proposition of its offering. In August, 2022, your Company launched the Bolero Maxx Pik-Up City 3000, a new brand of futuristic pickups catering to the transport and logistics needs of modern India. The launch of the Bolero Maxx Pik-Up marked a signif icant milestone in the light commercial vehicle (LCV) segment, as it came with advanced connected technology - iMaXX telematics solution, segment leading comfort and safety, several enhanced features, power, maximum payload capacities and higher mileage. Your Company also updated the Bolero Pik-Up range with Bolero Maxx Pik-Up range in April, 2023. No. 1 Position in Brand Power in F23 No. 1 Position in LCV <3.5T segment Pickup sub-segment 1,98,121 Vehicles 42.9% Growth Over F22 Sold