MAHINDRA & MAHINDRA LTD. | Integrated Annual Report 2022-23

MAHINDRA & MAHINDRA LTD. Integrated Annual Report 2022-23 In the following section, we cover in more detail how we are pivoting to growth in the Auto and Farm Sectors. We closed F23 as India's 4 Largest Passenger Vehicle Company, No.3 SUV maker (by volume) and No.1 SUV maker (by revenue). We are the country's second Largest Commercial Vehicle Company, the largest Small Commercial Vehicle Company (<3.5T) and also the No.1 CV Exporter. Our share of the total Indian Auto Industry stood at 12.6%. We remain committed as ever to build the SUV brand reputation for its Authenticity and Sophistication. The runaway success of the Scorpio-N and incredible booking pipeline for all our passenger vehicles are testament to our core pillars of Capability, Performance, Safety, Technology and Sophistication. We have initiated strong and bold moves to pivot growth in the Automotive Sector by: Customer Obsessed Brands Differentiated SUV brand experience, innovative omni-channel models. Propel ICE SUVs with Cutting-edge Products Turn-on design, democratise technology, class-leading performance, advanced safety, premiumisation. Pioneering a New Era with Category Creating E-SUVs Purpose-built platforms, Software def ined architecture, Ecosystem partnership approach. Build CV Moat Higher earnings with Maxx Pik-Up range as core proposition and launch new portfolio of pickups. Go Global Scale up priority markets by leveraging the new Global PU and Electric SUVs. Our share of the total Indian Auto Industry stood at 12.6%. 16 STRATEGIC OVERVIEW - AFS