MAHINDRA & MAHINDRA LTD. | Integrated Annual Report 2022-23
MAHINDRA & MAHINDRA LTD. Integrated Annual Report 2022-23 l A professionally designed sports curriculum is integrated to promote holistic development. l The project creates girl-friendly ecosystems in underserved communities across rural, tribal, and urban poor regions of India through regular engagements with parents and community stakeholders. Further, the project also introduced Nanhi Kali Life Skills and Digital Skills training programmes for teenage girls. In F23, Project Nanhi Kali supported the education of 1,86,041 girls across 9 states of India through the after-school programme. Of these, Mahindra & Mahindra continued to support 52,658 girls (which includes an additional 14,562 girls enrolled in F23). The Mahindra Group supported 85,778 girls. Additionally, 31,908 girls were supported through the Nanhi Kali Life Skills and Digital Skills training programmes across 2 states. Of these, Mahindra & Mahindra supported 15,000 girls, while the Mahindra Group supported 25,600 girls. A total of 1,11,378 girls were supported through Project Nanhi Kali by the Mahindra Group in F23. MAHINDRA PRIDE CLASSROOMS (MPC) To support the nation's priority of increasing women's labour force participation in the formal economy, Mahindra Group transformed its flagship Mahindra Pride Classrooms programme - an employability skill learning initiative, into a 100% women benef iciary programme from F23 onwards. The Mahindra Pride Classrooms provides 40 to 120 hours training modules with the help of expert trainers to f inal year students studying in Government Colleges, ITIs and Polytechnic Institutes. The Modules range from English speaking and life skills, to interview preparedness and digital literacy which are critical skills required to enhance their employability. The participants are provided with workbooks and other study material which help them blend theory with practice. Assessments are a key part of the programme design and successful candidates are provided with certif ication at the end of the course. During the year, 1,66,666 women were trained in this programme across 19 states in India, out of which 1,03,699 women were trained through support provided by Mahindra & Mahindra. In addition, 1,256 men were also part of the programme, cumulating the total number of benef iciaries supported by Mahindra Group to 1,67,922. Since inception, this intervention has trained 7,28, 808 youth. During the year, M&M supported training of 1,03,699 women in this programme. 46
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