MAHINDRA & MAHINDRA LTD. | Integrated Annual Report 2022-23

COMPANY OVERVIEW RISE TO CREATE VALUE RISE TO BE FUTURE READY RISE FOR A MORE EQUAL WORLD CORPORATE INFORMATION STATUTORY REPORTS FINANCIAL STATEMENTS To date, 22.86 million trees have been planted through Mahindra Hariyali, of which 14.90 million trees have been planted in Araku which supports the livelihood of over 26,000 tribal farmer families. PROJECT HARIYALI The Project is the Group's flagship afforestation initiative that started in 2007 to increase the green cover and arrest the rising ecological imbalance. It started with a target of planting a million trees every year across all Mahindra locations. In 2010, the project was extended to Araku Valley near Visakhapatnam, Andhra Pradesh to create a functional forest for the tribal community by planting 19 varieties of fruit, forest, and shade trees. Project Hariyali was further extended to Northern India in Solan in Himachal Pradesh, Tarn Taran and Moga in Punjab and Shravasti in Uttar Pradesh in the year 2022. In F23, the Mahindra Group planted 2.21 million trees, while Mahindra & Mahindra contributed towards plantation of 1.59 million trees. Of these, 1.31 million trees were planted in the Araku Valley, which besides greening the environment also provides livelihood support to 3,275 tribal farmer families. The farmers have been trained in global organic farming protocols which rejuvenate the soil, increase water retention and soil organic carbon. REGENERATIVE AGRICULTURE The main objective of the programme is to enable women farmers to use regenerative agriculture as a technique to transform the soil on their land, increase productivity and earn prof its throughout the year, in addition to ensuring food and nutrition security for their families. Through this project, 45,529 women farmers from Moga, Tarn Taran (Punjab), Shravasti (UP) and Wardha (Maharashtra) were provided knowledge in regenerative organic farming practices. This Initiative helped the women farmers reduce agriculture input costs and increase income from sale of crops. PRERNA As a part of empowering women, Mahindra & Mahindra focuses on women farmers with an objective of providing exposure to good agricultural and farm mechanisation practices to augment their farm-based livelihood. The flagship intervention PRERNA is an integral part of various projects which includes training and advisory services like soil health, access to gender friendly farm equipment, linkages to Government. welfare support initiatives, resource eff icient agriculture methodologies for enhancing crop productivity. 11,111 women across 6 states were supported under this initiative in F23. Photo courtesy: Naandi Foundation 47