MAHINDRA & MAHINDRA LTD. Integrated Annual Report 2023-24 130 ● 100% of respondents expressed gratitude and heightened appreciation toward their father’s profession as a farm technician, as it is the reason for them to receive this scholarship. Mahindra Saarthi Abhiyan- Girl Child Scholarship Mahindra Saarthi Abhiyan Scholarship, initiated by Mahindra & Mahindra Limited aimed to provide financial assistance to daughters of commercial vehicle drivers in India. The scholarship program offered Rs.10,000 to female students pursuing studies from Class 11 to Graduation. In FY 2021-22, the program has benefitted 901 daughters of truck drivers across India, with a focus on supporting economically vulnerable families. The project transitioned to digital platforms during COVID-19, ensuring accessibility and convenience for applicants. The scholarship covers a significant portion of educational expenses for the recipients, easing the financial burden on their families. During FY 2021-22, the scholarship was provided to all eligible candidates across 10 states. Stakeholder and beneficiary engagement during the impact assessment process has highlighted the following outcomes for projects initiated in FY 2021-22: ● 100% of respondents in the survey stated that the scholarship eased the financial burden of education for their families. ● 87% of respondents stated that the scholarship application process was very easy. ● 91% of scholarship beneficiaries come from economically vulnerable backgrounds. ● 45% of beneficiaries reported that the scholarship helped to cover their annual fees completely. ● 100% of respondents agreed the scholarship motivated girl child to improve their academic performance. ● Change in perception within the trucking community was observed. During key informant interviews, it was noted that the parents feel proud because their daughters got scholarships due to their jobs. This brought a positive change in how they felt about their profession. Women Empowerment with Regenerative Agriculture- UP and Punjab Your Company partnered with Naandi Foundation to enable women farmers to use regenerative agriculture practices to improve soil fertility and increase productivity, ensuring food and nutrition security for their families, along with enhanced income levels. The strategy was to establish regenerative agriculture (RA) hubs which served as farmer resource centres for training women farmers in regenerative agriculture practices, development of household-based “Good Food Corners” and production of carbon rich compost. The project spanned across two years (FY 2021-22 and FY 2022-23) covering 19,000 women farmers in Moga and Tarn Taran (Punjab) and Shravasti (UP). Stakeholder and beneficiary engagement during the impact assessment process has highlighted the following outcomes for projects initiated in FY 2021-22 and FY 2022-23: ● 98% of respondents agreed that RA hubs created awareness about regenerative agriculture and its techniques. ● In FY 2021-22, 87% of respondents created “Good Food Corners” in Punjab and 79% of the respondents created “Good Food Corners” in Uttar Pradesh. 100% of the farmers from FY23 (Punjab and Uttar Pradesh) created “Good Food Corners” and are continuing to grow vegetables. ● 100% of respondents who created “Good Food Corners” mentioned that they gained a sense of ownership and recognition through managing “Good Food Corners” in both project states. ● In Punjab project areas, 78% (FY 2021-22) of respondents and 85% (FY 2022-23) of respondents reported monthly savings of Rs. 1,800-Rs. 3,000, due to reduced input costs per month. ● In UP project areas, 70% (FY 2021-22) of respondents and 66% (FY 2022-23) of respondents reported a saving of Rs. 2,000 - Rs. 4,000 due to reduced input costs per month. ● Focus group discussions revealed that adopting regenerative practices, particularly mixed cropping, led to higher yields, fresher vegetables for 2-3 days, larger sizes, and quicker cooking times, enhancing yield and income. Women Empowerment with Regenerative Agriculture- Maharashtra Your Company partnered with Naandi Foundation to enable women farmers to use regenerative agriculture practices to improve soil fertility and increase productivity, ensuring food and nutrition security for their families, along with enhanced income levels. The strategy was to establish regenerative agriculture (RA) hubs which served as farmer resource centres for training women farmers in regenerative agriculture practices, development of household-based “Good Food Corners” and production of carbon rich compost. In FY 2022-23, the project covered 30,029 women farmers in Wardha (Maharashtra). Stakeholder and beneficiary engagement during the impact assessment process has highlighted the following outcomes for projects initiated in FY 2022-23: ● 98% of respondents expressed that exposure to the training helped them to learn and adopt regenerative agricultural practices in their “Good Food Corners”.
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