MAHINDRA & MAHINDRA LTD. | Integrated Annual Report 2023-24

BOARD’S REPORT 131 ● 98% of respondents mentioned that they created “Good Food Corners”. ● 73.4% of respondents mentioned that their monthly savings ranged between Rs. 500 - Rs. 5,000 after adopting regenerative agricultural practices. ● 95% of respondents reported that the training significantly increased their confidence. Male members of the family also acknowledged that the women in their family gained knowledge from this training and male family members have now started availing of their input in agricultural practices. ● In a mixed-group discussion, notable health benefits associated with consuming produce grown through regenerative practices were highlighted. Krishi Mitr – Empowerment of women farmers The Company partnered with PRADAN to work towards effectively breaking the vicious cycle of low production and poor market access for small landholding women farmers. The project strategised to form seven women-led Farmer Producer Companies (FPCs) along with establishing five poly nursery units, developing two custom hiring centres, providing infrastructural support for processing units, implementing three solar lift irrigation units, establishing three Bio input resource centres, and supporting farmers through vaccine cold chain infrastructure. Additionally, the project provided input and marketing support and conducted training and capacity-building sessions for 1,018 women farmers. During FY 2021-22, the project covered Dindori, Shahdol and Singrauli districts in Madhya Pradesh, and Araria and Kishanganj districts in Bihar. Stakeholder and beneficiary engagement during the impact assessment process has highlighted the following outcomes for projects initiated in FY 2021-22: ● 100% of respondents reported a decrease in pest attacks after the adoption of bio inputs. 98% have access to organic input at low cost, 100% of respondents informed better yield in crops. ● 100% of respondents shared that poly nursery units ensure easy access to affordable and good quality seedlings, which leads to better crop yield. ● Study findings indicate that post-intervention, accurate weighing machines and transparent pricing helped farmers get fair value for their produce. ● Women shareholders in Farmer Producer Companies (FPCs) earn an additional Rs. 100 to Rs. 200 per quintal for their produce. ● Study findings indicate that the interventions have increased their income by approximately Rs. 40,000 to Rs. 50,000 from multiple crop cycles. ● The project enhanced financial returns by increasing the value of shares in Farmer Producer Companies (FPCs) and improving profitability from organic produce. ● 77% of respondents expressed increased confidence and financial independence. ● 80% of respondents stated that they had observed a positive change in soil management. Women’s Initiative for Synergistic Empowerment (WISE) The Women’s Initiative for Synergistic Empowerment (WISE) Project, supported by the Company and implemented by Chaitanya, aimed to provide entrepreneurship empowerment covering 12,500 women. The project focused on enterprise promotion, digital financial literacy, and gender training to enhance women’s livelihoods. The project also created economic empowerment hubs to support women entrepreneurs. This comprehensive effort equipped women with entrepreneurial skills, paving the way for their financial independence and empowerment. During FY 2021-22, the project was conducted in 5 districts of Maharashtra, including Pune, Ahmednagar, Satara, Kolhapur, and Palghar. Stakeholder and beneficiary engagement during the impact assessment process has highlighted the following outcomes for projects initiated in FY 2021-22: ● 99% of respondents received training in enterprise awareness, digital literacy, and gender training, leading to improved financial skills. ● 98% of respondents reported an increase in savings after the training highlighting the financial impact of the project. Out of these, 41% reported monthly savings in a range of Rs. 10,000 – Rs. 20,000 and remaining respondents reported saving up to Rs. 10,000. ● The study observed that post the project, 77% of respondents were running their own enterprises independently, with 83% becoming first-time entrepreneurs in their families. ● 44% of respondents reported increased confidence in business activities. ● 99% of respondents felt empowered, leading to increased respect and support from their families, ultimately uplifting women in their locality. ● 76% of respondents felt more confident in Internet banking and social media marketing after the training. GREEN GUARDIAN (SWARAJ) – Conservation of Water Resources Your Company partnered with Sarv Mangal Gramin Vikas Sansthan (SMGVS) to undertake water conservation and livelihood enhancement project through promotion of roof rainwater harvesting structures in Jaipur, Nagaur, Pali, and Sikar districts of Rajasthan and rejuvenation of traditional water bodies in Ajmer (Rajasthan) in FY 2021-22. This project had two components: ● Roof Rainwater Harvesting in schools—The intervention focussed on roof rainwater harvesting in selected schools along with water storage for drinking purposes leading to addressing water scarcity issues within selected school premises of the 4 districts of Rajasthan.

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