MAHINDRA & MAHINDRA LTD. | Integrated Annual Report 2023-24

20 lakh Chakan Plant crossed vehicles since inception 14 lakh Haridwar Plant crossed vehicles since inception Your Company's Chakan Plant produced highest ever 3.73 lakh vehicles in FY 2023-24 and crossed 2 million vehicles since inception. The Haridwar Plant crossed 14 lakh vehicles since inception and crossed 70,000 vehicles milestone of e-Alfa Platforms in FY 2023-24. PRODUCTION MILESTONES 153 MANAGEMENT DISCUSSION AND ANALYSIS Your Company's XUV700 became fastest Mahindra vehicle to achieve 1.5L+ vehicles sales within 30 months of launch. XUV 700 reinforced its superior Sci-F credentials by bringing the new 2024 line up. Your Company continues to retain #1 position in LCV <3.5T segment which is largest segment of CV industry for a decade now with 47.6% market share. LCV <3.5T account for 56% of the total CV industry. Your Company has been the leader in the Pik-Up segment for over 24 years and it has always been your Company's endeavour to enhance the Customer Value Proposition of its offering. Your Company launched a whole new range of Pik-Up under the brand Maxx Pik-Up catering to multiple requirements of intracity, intercity as well as rural customers. The Maxx Pik-Up range launch had a series of 8 pickups with a range of payload from 1.2 ton to 2 ton, cargo lengths from 8 feet to 10 feet and fuel options of Diesel and CNG. In the new range, your Company delighted the customers by providing advanced connected technology iMaXX, class leading comfort with AC, D+2 seating and height adjustable seats across the range. The Pik-Up DNA of reliable, tough and rugged, high mileage and low maintenance cost was carried forward to Maxx Pik-Up as well. With this launch, your Company set the bar higher with the most capable pick-up with 10 feet cargo and 2 ton payload, which will be a difficult reach for competition. The new portfolio helped your Pik-Up portfolio grow by 4% against the competition de-growth of 4.6% in F24. With launch of Supro CNG Duo, your Company has entered into the dual-fuel small commercial vehicles segment. It runs both on CNG and Petrol, and offers high fuel efficiency and range. Your Company also launched Supro Profit Truck Excel in January, 2024. This product is redefining last-mile connectivity in SCV segment and offers best-in-class payload, deck length and very high mileage. Excel CNG Duo offers a range of 500km+, which eliminates the range anxiety among customers completely.

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