FARM EQUIPMENT SECTOR During the year, your Company entered the next phase of growth amid heightened competition and disruption based on new technologies and trends, with farm mechanisation gaining more and more traction. During the year, Mahindra launched various new tractor models, as well as new implements and farm machinery in the country through collaboration with its COEs in Turkey, Finland and Japan (where the Company, over the years, has created footprints through strategic stakes and acquisitions). In F24, your Company launched multiple category-defining product platforms including Mahindra's much awaited Oja light-weight tractor program, code named K2. A paradigm shift in tractor design and engineering, the OJA is Mahindra’s Future Ready range of Global Light Weight 4WD Tractors developed in collaboration with Mitsubishi Mahindra Agriculture Machinery, Japan. The OJA will be Made in India, for the World – serving diverse markets across 6 continents. The OJA range is loaded with pioneering first-in-category technology features, based on Three Technology Packs – MYOJA (Intelligence Pack), PROJA (Productivity Pack) and ROBOJA (Automation Pack). During the year, the Company also launched a new range of Swaraj Target tractors, a Compact Light Weight tractor range, developed specifically for progressive and aspirational farmers who are eager to embrace latest agricultural practices and technology. The Swaraj Target range provides exceptional efficiency in spraying, interculture operations, and various other applications. The Company also launched a new range of Naya Swaraj tractors in India’s rapidly expanding and dominant 40-50 HP tractor segment. The new range has infused modern aesthetics, integrated contemporary design elements, and preserves the brand's authentic timeless design, ushering in a sense of modernity and a new era for the brand. Swaraj has also roped in its own satisfied customer and legendary cricketer MS Dhoni to endorse the brand. Your Company continues its steadfast commitment to Environmental, Social and Governance (ESG). Not only are we ranked th 4 among global OEMs on the Dow Jones Sustainability Index, but also the only Indian OEM to be featured for the third consecutive year. We also received D&B ESG Champions Award. We signed commitments to increase the share of renewable energy from 34% to 60% by FY26, abating over 1,84,000 tons of CO emissions. 2 Your Company plans to maintain the momentum by scaling core areas with blockbuster launches and growth in international markets. We also expect continued exceptional performance from our new growth areas. KRISH-e Krish-e, a division of your Company, is pioneering the Farming-as-aService sector in India, leveraging digital solutions to enhance agricultural productivity and farmer income. A strategic overview of Krish-e's performance and future initiatives is given below: Presence Krish-e operates in more than 100 centres, providing both physical and digital farm advisory services, equipment sales, and IoT solutions. The core objective is to empower farmers with progressive, affordable, and accessible services throughout the crop cycle. 161 MANAGEMENT DISCUSSION AND ANALYSIS During the year, the Company also launched the Swaraj 8200 Smart Harvester. A first-of-its-kind in India, the industry-first features of 'Swaraj 8200' is its intelligent system, offering real-time information to machine owners, including live location tracking, business parameters tracking such as acres harvested, road kilometers traveled and fuel consumption. In Farm Machinery, your Company also launched a new 6 row paddy transplanter called the Mahindra 6RO Paddy Walker. Ensuring uniform transplanting across the operational field, the Mahindra 6RO Paddy Walker is manually driven, is compact in design and is easy to manoeuvre even in confined spaces, significantly reducing labor cost, over an otherwise labour-intensive process. The new solution will further enable water preservation, lower environmental impact related to rice cultivation, while improving overall profitability of the crop. Your Company further consolidated its presence in the rotovators through the launch of newer products. Your Company also introduced a number of upgrades to its popular range of tractors. Your Company also launched new products in rotary tillers, loaders and backhoes in the North American market.
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