Takneek Plots: Transitioned to a phygital model, enabling 20,000+ farmers to digitally access advisory services. Achieved an average income increase of Rs. 5,000 to Rs. 15,000 per acre. Equipment Focus: Doubled efforts on tractor and farm machinery (FM) sales, particularly rotavators, leading to a sale of 4,000 tractors, implement sales of Rs. 44 crores, and Agri-input sale of Rs. 15 crores. Agri-Input Expansion: Introduced a diverse range of crop input solutions, leveraging a network of over 700 Krish-e Marts. Krish-e Smart Kits: Collaborated with Carnot Technologies to scale the deployment of Krish-e smart kits (KSK), facilitating real-time asset tracking for rental equipment owners. Efforts led to the sale and installation of over 30,000 kits in FY 2023-24. Operational Highlights Mahindra Last Mile Mobility Limited ("MLMML") was incorporated as a subsidiary of your Company and commenced commercial operations in September, 2023. Indian Japan Fund ("IJF") will join International Finance Corporation ("IFC") as an investor in MLMML. The wealth of expertise of these marquee investors will be leveraged to drive the continued growth of MLMML. The transition to Krish-e 2.0 signifies a strategic shift towards establishing Krish-e as an independent AgriTech start-up while maintaining its role as a crucial moat within the parent company. Krish-e's commitment to innovation and farmer empowerment positions it strongly for future growth. The strategic initiatives outlined for FY 2024-25 demonstrates a clear focus on enhancing customer value and expanding market presence. LAST MILE MOBILITY Your Company is India's #1 EV 3W player with market share of 58.7% in 3W EVs (as per SIAM). In the Company's pursuit to expand its market presence, the Company will focus on geographical expansion through cost-effective channel formats, ensuring broader access and increased market penetration. Concurrently, the Company will introduce new product refreshes and launches tailored to meet evolving market demands. The recent launches in 3W and 4W have witnessed a very strong momentum in both passenger and cargo segments. Your Company announced NIIF's partnership with IJF's investment in Mahindra's Last Mile Mobility business. These investments shall be for setting up the manufacturing facility, development and production of the upcoming Electric Vehicles. MATERIAL DEVELOPMENTS IN HUMAN RESOURCES AND EMPLOYEE RELATIONS MAHINDRA & MAHINDRA LTD. Integrated Annual Report 2023-24 162 Krish-e 2.0 Your Company, through Krish-e has made significant shifts in the strategic roadmap and is launching new initiatives in FY 2024-25, the groundwork for which has been ongoing in Q4 FY 2023-24. Some of these include: Comprehensive Scientific Advisory: Enhancing advisory services with tech-based predictive analysis and revamped customer connectivity through a revamped Krish-e App for farmers. One-stop Solution: Launching an e-commerce marketplace for Mahindra Agri Inputs, introducing Krish-e Gold subscription model and integrating Krish-e, FCM, and KSK apps. E-commerce Convenience: Introducing doorstep delivery of Agri inputs, expanding mobile access to Krish-e offerings and offering choice in SKU selection and rental entrepreneurs. THE MAHINDRA LEADERSHIP UNIVERSITY The Mahindra Leadership University (MLU) has consistently delivered impact through high velocity programs over the course of FY 202324. In FY 2021-22, we re-defined our operating model to become a Centre of Excellence for leadership development and delivered on this mandate through multiple programs across critical areas. The inputs from the 'People Conversations', periodic connects with the CEOs and CHROs, and our focus on market scanning feeds into the flagship Leadership Development Initiatives such as:
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