MAHINDRA & MAHINDRA LTD. Integrated Annual Report 2023-24 16 Farm Equipment Sector Mahindra's aim is to enhance farm productivity and thereby rural prosperity. In F24, FES production saw decrease this year. Domestic tractor sales stood at 3,64,526 and the tractor exports stood at 13,860. The forecast of a normal South-West monsoon this year is expected to further boost tractor demand in the coming months, while the government's announcement of increased advance estimate of horticulture production and Rabi wheat output higher than last year is expected to bring positive sentiments among farmers. th 40 Lakh Tractor Milestone Mahindra Tractors Mahindra Tractors has achieved a milestone by selling the brand’s 40 Lakh tractor inclusive of exports in March 2024. The Mahindra Yuvo Tech Plus, based on Mahindra's next-generation Yuvo tractor platform, marks this milestone, having rolled-out from Mahindra's Zaheerabad facility, the youngest tractor facility and a global production hub for Mahindra Tractors. Celebrating 50 Years of Swaraj Swaraj Tractors Swaraj Tractors, a part of the Mahindra group unveiled limited-edition tractors, to mark the brand's Golden Jubilee. Limited-edition variants of the Swaraj 855 FE and Swaraj 744 FE tractors were showcased at a ceremony commemorating Swaraj Tractors' 50 anniversary. Driving Positive Change In the Society During Swaraj Tractors' golden jubilee celebrations, a CSR program 'Skilling 5000' was also announced to empower women and specially-abled individuals through vocational training in agriculture and other trades. The skilling program is aligned with Mahindra Group's ethos of 'Together We Rise' and FES's mission to 'transform farming and enrich lives'.
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