RISE TO CREATE VALUE 21 MAHINDRA GROUP STRATEGY F24-26: DELIVERING SCALE As we step into the future, the group believes that our presence in these sectors must be at scale. We have embarked on a journey to "Deliver Scale" in each of our businesses. We look at the group companies in 3 buckets on this journey to Deliver Scale: Capitalise on Market Leadership Unlock Full Potential 5X Challenge for Growth Gems SUVs LCVs CAPITALISING ON MARKET LEADERSHIP AUTO Our core businesses in the Automotive and Farm sectors are already well established and scaled players. In the coming years we will focus on expanding on our market leadership by creating customer obsessed brands through pioneering technology leadership and global reach. The focus in these two businesses is to build on the solid foundation to drive further growth and scalability. Indian auto industry is experiencing robust growth, with vehicle penetration increasing steadily. In F24, passenger vehicles reached new highest ever mark of 4.2 million sales annually. The SUV segment is expanding at an even faster pace than the overall passenger vehicle market. Mahindra's core strength lies in creating authentic SUVs that resonate with consumers' evolving preference has been at the forefront of our progress in the sector. We have established ourselves as a leader in the segment, with vehicle launches over the past 3 years underscoring our product and technological leadership. The positive long-term growth outlook for the Indian auto industry, favourable government policies, infrastructure development, increasing income levels, and a young, aspiring population, further strengthens Mahindra's position in the Auto business. SUV share in the segment increased from 21% in F12 to 60%in F24. 1
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