MAHINDRA & MAHINDRA LTD. | Integrated Annual Report 2023-24

RISE TO CREATE VALUE 27 MAHINDRA LIFESPACES Mahindra Lifespaces operates in two main business segments: Residences, which includes mid-premium residential projects, and IC & IC (Integrated Cities & Industrial Clusters). By launching multiple new projects and achieving record sales, Lifespaces exemplifies how we have used a focused growth strategy to expand our footprint in key urban markets of Mumbai Metropolitan Region (MMR), Bangalore and Pune while making innovative and sustainable urban developments our core differentiator. Strategic Imperatives Target to launch over 10 new products or upgrades featuring best-in-class powertrain efficiency and design. Key Highlights Ÿ No. 1 electric three wheeler company with >50% market share Ÿ Strategic Investments and partnerships Received significant investments from International Finance Corporation (IFC) and India Japan Fund (IJF), and collaborated with Attero for EV battery recycling. Achievements in F24 Ÿ Overall volumes crossed 100K units for the first time in 2024. Ÿ E-3W surpassed 66K volumes, 4X growth in 2 years and achieved market share of 58.7%. Ÿ Production Increase: Tripled manufacturing capacity to meet the sustained demand for E-3W. Ÿ 3 new product launches – Treo plus, Jeeto Strong, e-Alfa Super Strategic Imperatives Expand market presence through blockbuster project launches, with an emphasis on growth in project scale and frequency. Urban Market Expansion Target the Mumbai Metropolitan Region (MMR), Pune, and Bangalore with residential developments. Land Acquisitions Execute 3-6 land acquisitions per year to sustain growth and support new developments. Residences Expansion of Facilities Launch new phases and parks, such as Origins Pune and Origins Chennai Phase 2, and pursue opportunities in Built-to-Suit (BTS) leased premises to expand operational capacity and versatility. IC & IC LAST MILE MOBILITY(LMM) The portfolio includes models like the electric Treo, Zor Grand, e-Alfa range and ICE vehicles such as the Alfa 3-wheeler and Jeeto 4-wheeler. LMM has demonstrated remarkable achievement, harnessing its leading position in the electric 3-wheeler sector. With innovative product launches planned, LMM is a textbook example of how with a focused strategy, we have achieved market leadership in a relatively short period of time. LMM is recognised as India's leading electric 3-wheeler manufacturer, having sold over 1,40,000 EVs to date.

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