MAHINDRA & MAHINDRA LTD. | Integrated Annual Report 2023-24

RISE TO CREATE VALUE 29 FARM MACHINERY In our Farm Machinery business, we are dedicated to developing a wide range of farm machinery addressing critical needs such as labour shortages, efficiency enhancements, and cost reductions in farm operations, while boosting crop yields. This is achieved through state-of-the-art R&D centers, manufacturing facilities & strategic collaborations with leading global firms to introduce advanced agricultural technologies tailored for specific tasks such as potato planting, baling, spraying and paddy transplanting. Farm Machinery is identified as a Growth Gem due to inevitable scaling up of farm mechanisation in India, dominant market leadership in tractors and strategic alignment with global agricultural advancements. It is poised to significantly impact the Group's growth journey by leveraging cuttingedge technologies and expanding global reach. Key Highlights Servicing >11 crores packages delivered per month across 19,000 Pin codes. With space under management of more than 20 Mn Sq. ft. across 1,100 locations in India serviced through a network of over 1,500 business associates Sustainability Initiatives Incorporation of EV Cargo into the logistics solutions, supporting environmental sustainability. Achievements in F24 Ÿ Achieved 7% revenue growth in third-party logistics (3PL) and mobility. Ÿ 24% of our revenue came from Integrated solutions provided to our customers, > 60% of Top 100 customers utilise 2 or more services. Ÿ PBT rose to INR 86 crores , indicating improved operational performance in the 3PL business. Ÿ Equity stake in Zip Zap Logistics now at 60% making it a subsidiary, helping us further consolidate and provide an expanded range of services for last mile delivery and micro-fulfilment. Strategic Imperatives Strengthen the product portfolio with an aim to achieve market leadership in the farm machinery segment, matching our leadership in tractors. Key Highlights Revenue Growth Achieved substantial growth, from INR 481 crores in F22 to INR 866 crores in F24 Market Leadership #2 in rotavators with a market share of 20.3% in F24. Achievements in F24 Product Launch Successfully launched rotary tillers, loaders, and backhoes in North America. Market Expansion #1 in rice transplanters with a 62% Y-oY volume growth. Revenue Milestone Achieved INR 866 crores, reflecting our expanding influence and scale. SUMMARY These Growth Gems are integral to our strategic framework, each contributing uniquely to our overarching goal of Delivering Scale. By focusing on these dynamic sectors, we not only foster growth within these businesses but also secure long-term sustainability and competitive advantage across the Mahindra Group.

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