MAHINDRA & MAHINDRA LTD. Integrated Annual Report 2023-24 40 Metaverse powered by AI Mahindra Lifespaces In F24, MLDL debuted India's first Metaverse homebuying experience, redefining customer engagement. The immersive approach led to over 40% of inventory sold within four weeks, with revenues exceeding INR 150 Crores. Better Ownership Experience with Digisense Farm Sector An app-based connected vehicle technology, Digisense transforms the tractor ownership experience with real-time tracking, geo-fencing, fuel monitoring, and maintenance alerts to enhance operational efficiency. CUSTOMER EXPERIENCE AND ENGAGEMENT Test Drive Anytime Anywhere Auto Sector With Test Drive Anytime Anywhere (TDAA), we are the only SUV OEM that empowers customers to independently book an exact test drive slot at their preferred dealership through multiple channels such as the website, WhatsApp, dealership, app and call centre. Convenience On Track, with mTrack Farm Sector Mahindra Track is a system integrated & GPS enabled mobile app that enables our international customers with all forms of service support, dealer network, service appointment, parts query, service history, warranty details in a customised & convenient manner. For a Smarter Harvest Farm Sector The Smart Harvesting Solution (SHS), an AI & MLbased product, combines sugar mill's farmer data, weather forecasts, and daily available satellite imagery to generate valuable insights for sugar mills on a weekly basis - sugar content, sugarcane yield and sugarcane crop health. SHS has been implemented in over 1,00,000 acres across India.
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