MAHINDRA & MAHINDRA LTD. Integrated Annual Report 2023-24 42 Horizon Farm Sector Horizon is a data-driven transformation project by Mahindra Tractors that aims to create a connected view of various aspects related to customers, tractors, applications, farming systems, weather, and land usage. The project's goal is to identify trends, patterns, and insights from the collected data and make effective business decisions and improve customer experience by: Ÿ Identifying high-value customers and increasing Net Promoter Score (NPS). Ÿ Increasing post-warranty customer retention, resulting in an incremental service revenue in the coming years. Ÿ Predicting changes in farming seasons and improving sales fund deployment effectiveness. Ÿ Increasing the number of service campaigns, leading to an incremental service revenue. The uniqueness of Horizon lies in its ability to seamlessly integrate multiple data sources, such as telematics data, geo-spatial information, farming patterns, satellite imagery, and internal and competition data. By combining these data sources, valuable insights are generated for the customer and tractor industry. CYBER SECURITY Our cybersecurity strategy enables us to mitigate risks, enhance our defences and ensure business continuity in the face of the growing cyber threat landscape. In our ongoing commitment to cybersecurity, we have implemented several key programs and controls. These initiatives include the implementation of cloud security solutions, such as policy remediation and monitoring, with adherence to industry standards such as ISO27001: 2022, TiSAX and DPDPA. To continuously improve our security posture, we have enhanced our existing controls by ensuring the vulnerability management and application security DevSecOps automation, Cloud Security policy implementation and monitoring, Ransomware readiness simulation exercises and DPDPA (Data Privacy and Data Protection Act) implementation across the group companies and M&M. Inline to the Information Technology Security posture improvement significant changes have been made to secure our operational technology (OT) assets across our plants.
RkJQdWJsaXNoZXIy NTE5NzY=