RISE FOR A MORE EQUAL WORLD 61 Preserving biodiversity is an integral part of our Planet Positive approach and we have undertaken number of initiatives for it. As part of our biodiversity policy, we collaborate with IUCN (International Union for Conservation of Nature) and IBBI (India Business and Biodiversity Initiative) and undertake biodiversity assessments. In F24, biodiversity assessments were conducted at Auto & Farm locations by the IBBI. PROMOTION OF BIODIVERSITY In F24, the Mahindra Group planted million trees across India. 2.27 Planting the Seeds for Sustainable Livelihood AS Igatpuri Igatpuri is part of the Western Ghats, an IUCN Biodiversity Hotspot area which is home to a variety of flora and fauna. Due to factors such as soil erosion, decreased rainfall, and increasing temperatures, traditional paddy farmers of Igatpuri were facing a constant erosion in their income. A three-pronged approach that included plantation of cash crops, technical know-how to farmers and development of Miyawaki forests, was adopted to enhance the farmers' income and augment the flora and fauna count. The outcomes have been very encouraging. Over and above benefitting thousands of farmers, it has also helped conserve native plant species.
RkJQdWJsaXNoZXIy NTE5NzY=