MAHINDRA & MAHINDRA LTD. | Integrated Annual Report 2023-24

MAHINDRA & MAHINDRA LTD. Integrated Annual Report 2023-24 74 EMPOWERING GIRLS PROJECT NANHI KALI Our flagship CSR initiative, Project Nanhi Kali, continues to empower underprivileged girls across India by supporting their education. Since its inception, Project Nanhi Kali has uplifted 6,94,557 underprivileged girls in 15 states through educational support. It creates girl-friendly ecosystems in underserved communities across India through regular engagements with parents and community stakeholders. Project Nanhi Kali provides comprehensive support in the form of: Ÿ Educational support till class 10 at government schools and access to personalised AI-based learning on digital tablets. Ÿ A yearly material kit containing a school bag, vital school supplies, and feminine hygiene essentials. Ÿ A professionally designed sports curriculum to promote holistic development. To align with the recommendations of the National Education Policy, Project Nanhi Kali introduced a Digital Equalizer for Girls (DEFG) programme for adolescent girls. The curriculum covers training in digital literacy, critical thinking abilities, problemsolving, collaboration, creativity, and communication. In F24, Project Nanhi Kali helped 2,31,692 disadvantaged girls in 8 states. The Mahindra Group backed 73,698 girls, with Mahindra & Mahindra directly supporting 49,440 of them. Also, the DEFG program trained 60,530 more girls in 6 states. Among them, Mahindra Group supported a total of 38,756 girls, with 24,213 directly supported by Mahindra & Mahindra. Since inception of Project Nanhi Kali, 6,94,557 underprivileged girls in 15 states uplifted through educational support

RkJQdWJsaXNoZXIy NTE5NzY=