RISE FOR A MORE EQUAL WORLD 77 PROJECT HARIYALI This flagship afforestation initiative of the Group continues to enrich greenery and restore ecological balance. It uplifts marginalised farmers through training in modern farming techniques, revitalising soil, improving water retention, and boosting soil organic carbon levels. Since its inception, Project Hariyali has contributed to planting 25.13 million trees notably 16.42 million in Araku, supporting the livelihoods of over 27,500 tribal farmer families. ENVIRONMENT CONSERVATION Integrating environmental conservation into CSR initiatives not only benefits the environment but also plays a crucial role in fostering sustainable economic growth and development in emerging economies like India. In F24, the Mahindra Group planted a total of 2.27 million trees of which Mahindra & Mahindra planted 1.8 million trees. As a result of this project, the livelihoods of 4,545 tribal farmer families were enhanced. 19 varieties of fruit, forest and shade trees were planted, further contributing to biodiversity, and improving the quality of soil and crops. Water conservation is vital for sustainable community development, especially in water-scarce areas. Our diverse projects focus on capacity building in water conservation and crop diversification, soil erosion prevention, improving soil health, and creating/rejuvenating water harvesting structures. These efforts increase water harvesting potential for irrigation along with improved agri yield for sustained livelihoods. In F24, Mahindra & Mahindra undertook Watershed Development Fund (WDF) Projects in collaboration with NABARD at Igatpuri and Akole Block of Nashik and Ahmednagar Districts of Maharashtra, for the development of the Kadva River Basin, covering around 20 villages. The project extended support to 1,033 farmers via interventions encompassing soil and water conservation, crop diversification, and livelihood training. Additionally, Mahindra & Mahindra has worked in other geographies and deployed region-specific water management interventions covering 6 states. WATER CONSERVATION
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