MAHINDRA & MAHINDRA LTD. Board’s Report 119 Mahindra Pride The Company partnered with K.C. Mahindra Education Trust and Naandi Foundation to offer skills training courses for students across multiple states of the country in FY23, to make them more employable. Mahindra Pride Classrooms, the flagship employability skills program of the Mahindra Group, provides training in English communication, life skills, digital literacy, and interview preparedness to final-year students in Government and Government-aided Colleges, ITIs, and Polytechnic Institutes across India. To support the national priority of increasing women’s participation in the workforce, the program transitioned from a youth-focused initiative to a 100% women-beneficiary model starting in FY23. During FY23, 1,67,992 students were trained under this intervention across 19 states, of which 1,04,951 were trained with the support of the Company. Engagement with key stakeholders during the impact assessment process has highlighted the following outcomes for the project initiated in FY23: Mahindra Pride Classrooms ● 83% of respondents reported significant improvement in communication skills. ● 79% of respondents expressed high satisfaction with training quality. ● 90% trainers rated the training materials and resources as adequate, enabling them to deliver sessions effectively. ● 94% of the trainers confirmed that curriculum met industry and job market needs. ● 82% of respondents reported receiving job placements after the program. 30% of them are continuing in the same jobs they secured post-training. The average salary reported ranges between Rs. 15,000 to Rs. 20,000. ● 29% of the respondents who received job placements have now moved for higher education, attributing the decision to the programmes’ exposure to diverse academic and career opportunities. ● Majority of the Principals and Placement Coordinators of the colleges consulted as part of this impact assessment study highlighted a clear shift among women, from hesitancy to active participation in discussions and presentations. ● Employers consulted as part of this impact assessment study rated candidate quality significantly high, citing strong professionalism, preparedness, and adaptability, noting that MPC graduates required less onboarding support compared to other hires. As part of the impact assessment, Mahindra Pride project has been rated as an “Exemplary Project” for its achievements in FY23. This acknowledgment reflects both the Project’s robust implementation processes and the substantial goals achievement. Project Hariyali - Northern India Project Hariyali, initiated in 2007, is the Group’s flagship afforestation program aimed at enhancing green cover and addressing ecological imbalance. In 2010, the project expanded to the Araku Valley in the Alluri Sitharama Raju district of Andhra Pradesh, to develop a functional forest for the tribal community by planting 19 varieties of fruit, forest, and shade trees. Since 2022, Project Hariyali has extended its reach to Solan in Himachal Pradesh, Tarn Taran and Moga in Punjab, Shravasti in Uttar Pradesh, and Wardha in Maharashtra. Since its inception, the Project has facilitated the planting of 2,51,30,494 trees. In FY24, a total of 5,00,005 trees across 28 varieties were planted in 156 villages located in Shravasti (Uttar Pradesh), Moga and Tarn Taran (Punjab), and Wardha (Maharashtra). Engagement with key stakeholders during the impact assessment process has highlighted the following outcomes for Project initiated in FY24: ● A remarkable sapling survival rate of 97.80% indicates a strong potential for long-term carbon sequestration. ● The adoption of regenerative farming practices— such as mulching and the use of organic manure has reduced the need for frequent watering and improved soil structure, thereby decreasing dependency on groundwater. ● Farmers across multiple villages emphasized the importance of water conservation for future generations, with growing interest in expanding horticulture and organic farming as sustainable practices. ● Recipients of both fruit and timber saplings reported that this mix is helping ensure economic benefits while promoting environmental balance. A reduction in the use of chemical pesticides is also aiding the restoration of biodiversity. ● Increased tree cover is contributing to improved green areas, which, over time, is expected to enhance groundwater levels and bolster climate resilience. ● Many farmers reported a noticeable reduction in household expenses due to growing their fruits. Income from surplus produce supports household needs, leading to greater savings and improved financial stability. As part of the impact assessment, Project Hariyali – Northern India is rated as “Exemplary Project” for its achievements in FY24. This acknowledgment reflects both the Project’s robust implementation processes and the substantial goals achievement.
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