Integrated Annual Report 2024-25 120 Project Hariyali – Araku Region Launched in 2007, Project Hariyali is the Group’s flagship afforestation initiative aimed at increasing green cover and addressing ecological imbalances. In 2010, the Project expanded to the Araku Valley in the Alluri Sitharama Raju district, Andhra Pradesh, to develop a functional forest for the tribal community. Till date, a total of 2,51,30,494 trees have been planted under the initiative, with 1,64,28,207 trees planted in the Araku region alone. In FY24, 11,75,987 saplings of 10 different varieties were planted in the Araku region across 144 villages. Engagement with key stakeholders during the impact assessment process has highlighted the following outcomes for project initiated in FY24: ● The study revealed a remarkable sapling survival rate of 96.60%, indicating significant potential for carbon sequestration. ● The adoption of regenerative farming practices—such as mulching, the use of organic manure, and appropriate plant spacing has lowered overall farming expenses. ● Techniques promoted through Project Hariyali, including the application of high-quality carbon-rich compost, restoration of soil biodiversity, and organic matter enrichment by planting fruit, forest, and shade trees alongside coffee plantations, have led to longterm benefits in soil regeneration and biodiversity enhancement. ● The regenerative practices have also improved soil fertility and water retention, enabling crops to better withstand dry conditions. ● Farmers have reported an increase in birds, squirrels, small reptiles, and earthworms, indicating improved ecosystem health. ● The presence of shade and fruit trees has fostered a healthier habitat for birds and beneficial insects, reducing pest infestations and improving fruit yields through natural pollination. ● Income from cooperative sales is supporting household needs, leading to increased household savings and greater financial stability. ● Some farmers have transitioned to coffee plantations as their primary source of income, and some have expanded their cultivation area. As part of the impact assessment, Project Hariyali – Araku region has been rated as an “Exemplary Project” for its implementation in the Araku region in FY24, acknowledging both its mature processes and substantial goal achievement.
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