MAHINDRA & MAHINDRA LTD. Board’s Report 123 competitive advantage and market leadership through the launch of customer centric products and variants, introduction of new features and improvement of product performance. S ome examples of results delivered in the FY25 are: Automotive Sector ● Launched XUV 3XO in the compact SUV segment, the XUV 3XO combines standout design, premium interiors, comfortable ride, cutting-edge technology, thrilling performance, and unmatched safety. With superior drivetrain options, robust Level 2 ADAS features, a comprehensive suite of safety equipment, and advanced technological enhancements, the XUV 3XO is crafted to deliver a driving experience that’s exhilarating, secure, and ahead of its class. ● Launched Thar ROXX – ‘THE’ SUV, a category disruptor set to break norms and redefine the SUV landscape in the country. Thar ROXX represents a new era of refined body-on-frame SUVs, built on the Company’s all-new M_GLYDE platform. With standout features such as a panoramic Skyroof, advanced Level 2 ADAS, and Harman Kardon branded audio, the Thar ROXX redefines the ownership experience, setting new benchmarks in luxury and safety. Thar ROXX has made history by becoming the first bodyon-frame SUV to secure a 5-star Bharat-NCAP rating, achieving the highest overall score by any ICE vehicle in Bharat New Car Assessment Programme (Bharat-NCAP) testing. It earned an outstanding 31.09/32 in adult occupant protection (AOP) and 45/49 in child occupant protection (COP). ● Launched Mahindra Veero to redefine the LCV <3.5 ton segment, the Veero offers unparalleled savings with best-in-class mileage, exceptional performance powered by robust multiple engine options, industry-leading safety features, enhanced occupant protection, and a premium cabin experience. Mahindra’s innovative Urban Prosper Platform (UPP) is India’s first groundup multi-energy modular CV platform. It is engineered to support payloads from 1 t to 2 t+ in multiple deck lengths and accommodates multiple powertrain options, including diesel, CNG, and electric. ● Launched Electric Origin SUVs, the BE6 and XEV 9e. They are built on a groundsup revolutionary electric origin architecture INGLO and are powered by MAIA, the fastest automotive mind in the world. The BE6, with its sporty, performance-driven appeal, is crafted for explorers and achievers who love pushing boundaries, embodying the thrill of adventure and precision. The XEV 9e, on the other hand, redefines indulgence, offering unparalleled luxury with refined elegance. The BE6 and XEV 9e securing the top 5-star safety rating with the highest ever score on the Bharat-NCAP. The XEV 9e chalked up a perfect score with a 32/32 tally in tests evaluating adult occupant protection. It followed that up with a score of 45/49 in the child occupant protection tests. The BE6 scored 31.97/32 for adult occupant protection and matched the XEV 9e’s 45/49 score in the child occupant protection tests. ● Unveiled the Bolero Neo+ 9-seater, offered in two variants—the P4 and the premium P10. This SUV is tailored for customers desiring a stylish, spacious, and tough SUV that comfortably accommodates up to 9 passengers including the driver. ● Launched the XUV700 Ebony Limited Edition—a striking new avatar that amplifies the XUV700’s unmissable presence and sophisticated design. ● Launched the Scorpio-N Carbon Edition with the tone-on-tone treatment with premium leatherette seats and contrast deco-stitching. Smoked chrome finishes add a touch of sophistication to the overall ambience. ● Launched e-ZEO, a revolutionary new electric four-wheeler. The Mahindra ZEO is built on highvoltage 300+ V architecture that gives superior energy efficiency, higher range and faster charging times. The Mahindra e-ZEO’s advanced Permanent Magnet Synchronous Motor delivers 30 kW power and 114 Nm torque. The powerful 21.3 kWh liquid-cooled battery provides a power-packed performance.
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