Mahindra & Mahindra Ltd. | Integrated Annual Report 2024-25

YOUR COMPANY'S PERFORMANCE AUTOMOTIVE SECTOR During the year under review, your Company continued to be in pole position as the largest SUV player by revenue in India*. It is the second largest domestic player in the PV segment by revenue market share. Furthermore, your Company maintained strong UV brand equity, supported by high brand recall and sustained product salience. It is also No. 1 in LCV < 3.5T market share by volume for over a decade. *As per JATO Mahindra’s share of the total Indian Auto industry stood at 15.1%. For the year under review, we achieved our highest-ever overall volumes of 9,06,406 vehicles in the domestic market, registering a growth of 13.3% over the previous year. We also recorded our highest-ever annual UV sales at 5,51,487 units, marking a growth of 19.9%, supported by record production levels at our Nashik and Chakan plants. The table below summarises the performance of Mahindra across various Industry segments. In FY25, your Company launched several new products, notably the XUV 3XO and Thar ROXX. The XUV 3XO The XUV 3XO, introduced in April 2024 as the ‘New Disruptor’ in compact SUVs, offered a unique blend of innovation, safety, comfort, and performance, appealing to both first-time SUV buyers and luxury seekers. It recorded 50,000+ bookings within the first hour and became the fastest Mahindra passenger vehicle to reach 1 lakh sales, winning 9 awards from 7 publications. Utility Vehicles Passenger cars MPV (Vans) Passenger Vehicles LCV Goods < 2T GVW LCV Goods 2-3.5T GVW LCV Goods < 3.5T LCV Goods > 3.5T GVW LCV Goods Total M+ICV Goods (7.5 to 18.5T) HCV Goods > 18.5T MHCV Goods LCV Passenger MHCV Passenger CV Goods CV Total 3W Quadricycle Total Domestic 25,20,691 15,48,947 1,49,112 42,18,750 1,76,310 3,19,114 4,95,424 47,584 5,43,008 1,00,372 2,19,872 3,20,244 51,750 53,768 8,63,252 9,68,770 6,94,801 725 58,83,046 27,97,229 13,53,287 1,51,332 43,01,848 1,55,927 3,10,696 4,66,623 61,422 5,28,045 1,07,294 2,00,197 3,07,491 54,807 66,328 8,35,536 9,56,671 7,41,420 120 60,00,059 11.0% -12.6% 1.5% 2.0% -11.6% -2.6% -5.8% 29.1% -2.8% 6.9% -8.9% -4. 0% 5.9% 23.4% -3.2% -1.2% 6.7% -83.4% 2.0% 4,59,864 0 13 4,59,877 44,093 1,91,603 2,35,696 15,809 2,51,505 1,818 6,146 7,964 3,341 0 2,59,469 2,62,810 77,589 0 8,00,276 5,51,487 0 0 5,51,487 38,995 1,89,914 2,28,909 29,085 2,57,994 1,340 5,457 6,797 4,296 0 2,64,791 2,69,087 85,832 0 9,06,406 19.9% 0.0% -100.0% 19.9% -11.6% -0.9% -2.9% 84.0% 2.6% -26.3% -11.2% -14.7% 28.6% 0.0% 2.1% 2.4% 10.6% 0.0% 13.3% 18.2% 0.0% 0.0% 10.9% 25.0% 60.0% 47.6% 33.2% 46.3% 1.8% 2.8% 2.5% 6.5% 0.0% 30.1% 27.1% 11.2% 0.0% 13.6% 19.7% 0.0% 0.0% 12.8% 25.0% 61.1% 49.1% 47.4% 48.9% 1.2% 2.7% 2.2% 7.8% 0.0% 31.7% 28.1% 11.6% 0.0% 15.1% Industry Segment Industry FY24 FY25 Growth FY24 FY25 Growth FY24 FY25 M&M Market Share Integrated Annual Report 2024-25 | 140

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