Thar ROXX On the 77th Independence Day in August 2024, we unveiled the Thar ROXX, which redefined the SUV landscape with its iconic design, all-new M_GLYDE platform, powerful engines, and premium features like the largest skyroof under 4.5 meters and a Harman Kardon sound system. Thar ROXX secured over 1,76,000 bookings within the first hour and was the most awarded car of 2025, winning 36 awards including the prestigious Indian Car of the Year (ICOTY) 2025, alongside a 5-star Bharat NCAP safety rating. Veero In September 2024, your Company launched the Mahindra Veero, redefining the < 3.5T Light Commercial Vehicle (LCV) segment. Built on the new Urban Prosperity Platform (UPP), Veero offers a powerful engine, best-in-class mileage, car-like comfort, and first-in-class features such as a touchscreen, power windows, and a reverse camera. It also set new safety benchmarks with segment-first AIS096 norms and the introduction of airbags. Equipped with advanced iMAXX technology for enhanced driving efficiency and fleet management. Veero has been widely praised for its mileage, comfort, and performance. Veero strengthened our leadership, boosting market share in the LCV segment. Management Discussion and Analysis | 141 MAHINDRA & MAHINDRA LTD.
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