Mahindra & Mahindra Ltd. | Integrated Annual Report 2024-25

EXPORT FROM INDIA - AUTOMOTIVE SECTOR Mahindra’s Automotive Sector exported 34,709* vehicles in FY25, achieving 41% growth. Subsidiaries in South Africa and Australia posted their highest-ever volumes, with retail growth of 40% and 27% respectively. In South Africa, propelled by the XUV 3XO launch, Mahindra became the fastest-growing automotive brand and entered the top 10 OEMs by Q4 FY25. The XUV 3XO ranked among the best-selling UVs within six months. Mahindra South Africa expanded Semi Knocked Down (SKD) capacity and signed an MoU with the Industrial Development Corporation to explore a Completely Knocked Down (CKD) facility. In Tunisia, the XUV 3OO was awarded 'Best Selling Crossover' at Victoires de l'Automobile 2025. In South Asia, Mahindra retained leadership in the pick-up segment, while continuing to scale operations across global markets. *includes exports from MLMML FARM EQUIPMENT SECTOR Tractor sales have grown on account of favorable weather conditions, competitive crop prices, positive terms of trade for farmers, and the lifting of export restrictions on key commodities such as non-basmati rice. This trend is expected to continue, indicating ongoing positive momentum for this sector. During the year, your Company marked numerous achievements, from a product, manufacturing and global perspective, amidst strong appetite for mechanisation among farmers, with an increase in sales in both the domestic and export markets. The year marks the highest-ever yearly domestic sales achieved by your Company Management Discussion and Analysis | 145 MAHINDRA & MAHINDRA LTD.

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