STRATEGY AUTOMOTIVE SECTOR Mahindra delivered a standout year, retaining our position as India’s #1 UV brand and #2 PV domestic manufacturer by revenue. We also maintained leadership in LCVs and electric 3-wheelers with the highest market share in both segments. This year saw a series of high-impact launches—XUV 3XO, Thar ROXX, XEV 9e, and BE 6 in India, and XUV 3XO in South Africa—drawing exceptional customer interest. These successes were shaped at our global design hubs, M.A.D.E (UK) and Mahindra India Design Studio, and powered by the innovation ecosystem at Mahindra Research Valley, our flagship R&D centre. Our strong commitment to ESG was reinforced by Mahindra & Mahindra Limited securing ‘Leadership Status’ in the DJSI (Dow Jones Sustainability Indices) World Index 2024 for the fourth consecutive year, making us the only Indian auto company, and second in the global auto and components industry, to achieve this distinction. We were also featured in TIME Magazine’s and Business World’s lists of the World’s Most Sustainable Companies (June and October 2024). We have committed to increasing renewable energy share from 34% to 60% by FY26, helping abate over 1,84,000 tons of CO₂ emissions. Additionally, our onboarding on the International Material Data System (IMDS) marks a significant leap in material circularity. Mahindra is set to sustain momentum through continued innovation, global growth, and enhanced customer experience—especially in our electric vehicle portfolio. FARM EQUIPMENT SECTOR (FES) In FY25, your Company achieved 12% volume growth over the last FY and grew market share to 43.3% in the domestic tractor market. This growth was due to favourable market conditions and increased competitiveness of both the Mahindra and Swaraj brands. In keeping with the Company’s product plan of expanding our light-weight tractor portfolio FY25 saw the launch of the new PROJA and Narrow Track variants of the OJA. Versatile and operationally efficient the new OJA tractors boast a narrow track width making them suitable for specialized operations. Swaraj also expanded its compact light-weight tractor offerings, with the launch of Target 625, 25 HP tractor. The year also saw the launch of the Mahindra 275 TU PP, Mahindra 275 TU HT, Mahindra Yuvo Tech+ Special Edition, and Mahindra Arjun 605 MS V1. The introduction of Naya Swaraj tractor range in the 30-40 HP segment was well received. Introduced in FY24, the Naya Swaraj range marked a transformative leap in the brand's approach towards holistic solutions, targeted at forward-thinking farmers. Swaraj augmented its tractor manufacturing capacity and commissioned its third tractor manufacturing facility located in Humayunpur, Punjab. This plant is known for its advanced manufacturing processes and sustainable practices. The Farm Machinery business introduced several new products during the year. FES continued to expand its presence in the Harvester market, with the Swaraj 8200 Intelligent Harvester and the Mahindra 2100 Crawler Harvester, launched during FY25 which led to a significant growth of our harvesters product line. During the FY, Mahindra fortified its position in the rotary tiller category by launching new products across geographies and remains the 2nd largest manufacturer in the country. Your Company also enhanced its presence in the loader segment for the domestic market. Integrated Annual Report 2024-25 | 150
RkJQdWJsaXNoZXIy NTE5NzY=