Mahindra & Mahindra Ltd. | Integrated Annual Report 2024-25

AUTO The Indian auto industry is a significant contributor to India’s GDP and a key to India’s Viksit Bharat 2047 mission. This industry is continuously setting new benchmarks for performance and innovation across autonomous systems, fuel efficiency and safety. In FY25, Passenger Vehicle (PV) sales in India reached 4.3 Mn units. Within PVs, the Utility Vehicle (UV) segment is growing at a faster pace with a share of 65% today vs 21% in FY15. The growth in this segment embodies the aspirations of rising India and is strongly influenced by product innovation and new launches. At Mahindra, we are committed to consistently delivering category-creating products which are bold, authentic and stand out on technology, performance and safety. We continue to be the largest SUV player by revenue and the second-largest PV manufacturer by revenue in India. As we look to the future, besides our strength in ICE SUVs, we believe there are two trends to watch. 1.CAPITALIZE ON MARKET LEADERSHIP Our core businesses in the Automotive and Farm sectors have firmly established their leadership positions, backed by scale, innovation, and executional prowess. Looking ahead, we aim to strengthen and expand the leadership by building customer-centric brands that are driven by industry-leading technology and a bold global vision. With a strong foundation already in place, our strategic focus is to sustain growth and value creation momentum. • The transition to electric vehicles is crucial to reduce dependence on oil import and meet India’s climate goals for a sustainable future. Our Born Electric Vehicles (BEVs), launched in FY25, represent a significant milestone towards contributing to this transition and a pivotal step in our journey towards leadership in electric mobility. These BEVs are built on India’s first pure electric architecture – INGLO and powered by Mahindra Artificial Intelligence Architecture (MAIA). • India’s LCV industry had a decline of 3% over past 2 years. While the industry witnessed headwinds in the recent past, the future holds promise driven by burgeoning e-commerce, industrialisation, and a shift towards sustainable transportation solutions. Mahindra has been a leader in the < 3.5T segment for the last 10 years and further strengthened its market position in FY25. The business remained resilient even amid industry-wide weakness, a true reflection of our LCVs’ compelling customer value proposition. We believe this segment will keep growing. Achieve Full Potential Scalable Growth Gems Emerging Growth Gems Capitalize on Market Leadership TRUCK AND BUS SUVs BEVs LCVs Tractors Rise To Create Value | 19 MAHINDRA & MAHINDRA LTD.

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