The vehicle launches across SUVs (Both ICE and EVs) and LCVs over the recent years exemplify our product and technology leadership. Going forward, we have a robust launch pipeline as we continue to invest in capacity expansion across our portfolio. Strategic Imperatives Our Auto business aims to deliver significant scale through actions focused on: • ICE SUV Leadership: Continue to fortify leadership in ICE SUV segment with robust brands like Scorpio, Bolero, XUV700, XUV 3XO and Thar family. • Product Launches: Committed to 23 new products by 2030 across SUVs and LCVs, of which 6 have been launched in FY25. • Pioneering eSUVs: Leveraging our proprietary INGLO and MAIA capabilities. eSUVs to form 20-30% of our portfolio by 2027. • Maintain LCV Leadership: With continuous innovation and product enhancements. • Scale International Operations multi-fold in markets of choice. • Strengthen Brand and Customer Obsession: Build a legacy of SUV leadership and customer-centric innovations. Key Highlights • New launches across segments and capacity addition ◦ FY25 had a series of high-impact launches - XUV 3XO, Thar ROXX, XEV 9e and BE 6. We also launched Mahindra Veero in the < 3.5T LCV category bolstering our LCV product line. ◦ We added capacity of 5K per month in ICE SUVs and 7.5K per month for BEVs (5k operationalised). • International operations: In FY25, XUV 3XO was launched in South Africa to an excellent customer response. South Africa and Australia registered highest-ever volumes, with retail growth of 40% and 27%, respectively. In South Asia, we retained leadership in the pickup segment. • Top of brand affinity and CSAT – SUV Brand Power #1 in FY23, FY24 and FY25. • RoCE at 45.2% for FY25 Achievements in FY25 22.5% #1 in SUVs by revenue market share, up 210 bps YoY 51.9% #1 in LCV < 3.5T, up 290 bps YoY 1,76,000+ Thar ROXX bookings within first 60 minutes 50,000+ XUV 3XO bookings within first 60 minutes 30,000+ BE 6 and XEV 9e bookings on Day 1 of BEV launch Integrated Annual Report 2024-25 | 20
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