UVS Thar ROXX was arguably one of the most awaited launches in the automotive industry. With its iconic design, suite of technology features, all new M_GLYDE platform, powerful engines, and legendary capability, Thar ROXX was the most awarded car of the year in 2025, winning 36 awards including the most prestigious Indian Car of the year (ICOTY 2025). The Mahindra XUV 3XO is designed to cater to a broad spectrum of customers. From those upgrading from a hatchback to their first SUV to luxury seekers looking for high-end features at a competitive price, the XUV 3XO offers a unique blend of innovation, safety, comfort, and performance. VS Integrated Annual Report 2024-25 | 42
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