AGRI SKILLING: CULTIVATING PROSPERITY LED BY WOMEN Regenerative Agriculture: Mahindra’s agri-skilling initiative enables women farmers to adopt regenerative agricultural practices, enhance biodiversity, and build climate resilience while securing food and income for their families. The program enables women to facilitate a shift towards sustainable farming practices leading to lower input costs, improved soil fertility, bringing them lasting economic benefits of improved nutrition and enhanced livelihoods. In addition to skill development, it instils a profound sense of ownership in women as they mould their land, communities, and futures. Consequently, this initiative has ensured food and nutrition security for their families while increasing income. The Mahindra Group has supported women farmers in FY25, specifically in Muktsar Sahib and Tarn Taran in Punjab, Shravasti in Uttar Pradesh, and Araku in Andhra Pradesh. This intervention has reduced agricultural input costs for women farmers and is expected to further enhance their livelihood income by selling pesticide free produce. FY25 IMPACT SNAPSHOT A total of 52,443 women farmers have been trained and supported by M&M Group, out of which M&M Ltd supported 50,000 women. PRERNA'S FARM SKILLING INITIATIVE: M&M Ltd. has supported 3,811 women farmers by providing training in effective agricultural practices. Furthermore, the project offered a package of practices encompassing soil health management, access to gender-responsive farming equipment, connections to government welfare support initiatives, resource-efficient agricultural methodologies, and strategies to enhance crop productivity. TECHNOLOGICAL INTEGRATION: In addition to physical intervention programs, we have recently initiated technical integration to enhance outreach and achieve scale by establishing a job placement portal for young women. The Kaabil application and website serve as a digital platform for young women entering the workforce, offering skill development training modules, hyper-local job opportunities, career counselling, and mentorship. These resources empower women to navigate entry-level hyper-local jobs and remain engaged in longer-term career opportunities with which they may not be familiar. Integrated Annual Report 2024-25 | 72
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