MAHINDRA & MAHINDRA LTD. | Integrated Annual Report 2021-22

Next, your Company launched the XUV700, the biggest ever launch in the Indian automotive industry, clocking an unprecedented 50,000 bookings within a 3-hour booking window (spread over 2 days), making it the rst four-wheeler to hit this milestone in India and went on to become the fastest-selling SUV in India to garner more than 1,00,000 bookings in 4months. The XUV700, rst in a new generation of authentic and sophisticated SUVs from your Company, attracts customers from diverse proles with its disruptive customer-value proposition of unmissable presence, spirited performance, sci- technology, and world-class safety at a price that themarket cannot ignore. The XUV700 is also India's No. 1 Safest Vehicle with a 5-star Safety Rating from Global NCAP. It has received 35 awards from the media and auto-community in F22 including the coveted 'Indian Car of the Year 2022' (ICOTY 2022) award. Earlier in the year, your Company unveiled an all-new visual identity, including a new logo, to differentiate its sophisticated and authentic SUV portfolio from other offerings. The new identity is inspired by your Company's SUV brand purpose of 'Explore the Impossible' , reecting its ambition and ability to take on new challenges, head on. 1,00,000 BOOKINGS IN 4 MONTHS COMPANY OVERVIEW BOARD’S REPORT MANAGEMENT DISCUSSION AND ANALYSIS CORPORATE GOVERNANCE BUSINESS RESPONSIBILITY REPORT STANDALONE ACCOUNTS CONSOLIDATED ACCOUNTS 114