We entered the aftermarket industry in 1999 to create a business ecosystem for pre-owned cars that mirrors the ecosystem for new cars. The market for used cars is estimated to be bigger than new cars, and it’s growing rapidly—but only about 16 percent of car sales take place in the organized sector. We set about to professionally organize the pre-owned car industry in India so that you can trust you’re getting a quality vehicle.
Mahindra First Choice Wheels is India’s first multi-brand pre-owned car business. Our aftermarket services also extend to financing and exchange platforms, building and providing maintenance services through Mahindra First Choice Services. Together, our aftermarket businesses bring our customers comprehensive service for all their automotive needs.