Mahindra & Mahindra-Automotive Division
Mahindra & Mahindra is the flagship company of the Mahindra Group. Established in 1945, our core automotive and farm equipment businesses have grown into market leaders whose triple bottom line ethic is driving industry trends towards technological innovation, social responsibility, and constantly improving customer satisfaction.
Over the years, we’ve spun off into new ventures in order to better meet the needs of our customers, expanding into automotive and non-automotive components, information technology, financial services, and energy. We operate in a federated structure so that each business can take risks and grow on its own and simultaneously leverage synergies across the entire Group’s competencies.
We’ve been the leader in utility vehicles for over fifty years, since we built the first Willys jeeps under license on Indian soil in 1947. Today, our portfolio comprises a wide spectrum of vehicles from two wheelers to heavy trucks, SUVs to schoolbuses. Our services include maintenance and repairs, customization, providing spares, and manufacturing and engineering. We’re opening a new organized-sector market for pre-owned cars and expanding into foreign markets including the United States and Europe.
Our vehicles also meet global regulatory requirements such as End of Life Vehicles Directive (ELV) in the European Union (EU). All our EU export vehicles are ELV certified, ensuring safe dismantling and recycling of fluids in environment friendly manner, meeting recycling target of 85% and recovery standard of 95% where not more than 5% of the vehicle weight are sent to landfill.