Our Companies


Mahindra First Choice Services Ltd

Mahindra First Choice Services Ltd. (MFCS) is a wholly owned subsidiary of Mahindra & Mahindra Ltd., formed with ambitious plans in building a strong presence in the aftermarket sector space, through state-of-art car service centres networking across the country for comprehensive car care experience catering multi-brands.

Today we are India's leading chain of multi-brand car workshops with over 335 workshops present in over 280 towns and 24 states. We have serviced over 10,50,000 cars and we aim to establish country wide network of over 400 workshops by March 2018.


Mahindra First Choice Wheels Ltd.

Mahindra First Choice Wheels Ltd. (MFCWL), India’s largest multi-brand pre-owned car company, is by far the most experienced organization in the used cars’ industry in India. MFCWL believes that a hybrid business model is one of the key enablers of the success of a used car company. With nearly 50 percent of revenues from solutions in the cloud and an equal proportion coming from on the ground networks, MFCWL is perhaps the only hybrid player at scale in the country.


Auto Digitech Private Ltd (ADPL)

ADPL is a subsidiary of Mahindra First Choice Services Limited. We are a team of innovators & thinkers who are working round the clock to bring a disruptive change in Car Servicing industry through technology & digital solutions, creating a 2-sided network – with garages/workshops on one side car owners looking for trustworthy car servicing options on the other.

Currently we have two products from the stable of ADPL: DearO, a smart, cloud based Garage Management system and Carworkz.com, a multi-brand Car Servicing digital platform


Meet Our Leaders


Sector Level Programs



It is an employee communication platform conducted every six-months where the Sector President & CEOs address the employees. Business highlights, performance and priorities for aftermarket businesses are shared along with the company’s future plans. This is followed an employees’ appreciation recognition ceremony. At the end of the session a town hall meeting is conducted wherein the employees can raise questions and concerns which are answered by the Sector President & CEOs. People network and enjoy the evening with music and dinner.


Cricket and Badminton Premier League

The most anticipated event of the year is the cricket tournament which is conducted between teams that are formed inclusively. Cross functional collaboration and camaraderie that is generated during these events is massive.

Culture and Benefits

At mahindra we encourage

We believe in providing limitless opportunity to all our employees. Special projects and initiatives are encouraged and supported. We strive to create a work culture that is not only open and transparent but one that nurtures creativity and out-of-the-box thinking. Any new idea that has business potential is encouraged. This entrepreneurial mind-set has led to constant innovation in our business.
Our leadership team leads by example, operates transparently, communicates openly and is committed to ethical business practices. They take on new challenges, inspiring their teams to outperform. Our employees are actively involved in decision making and have a plethora of opportunities to grow and flourish.

we take good care of our own

In The SpotLight

the latest news, exciting stories, updates in your sector


Mahindra First Choice Services Crosses
the ‘1 Million Car Services’ Mark


MFCS is Great Place to Work Certified. The recognition has been given in the category of Small & Mid Size Organization with less than 500 employees.

Something Special


Indian Bluebook

We have successfully created one of the top 5 autoportals in the country with Indian Bluebook, a site with 1.5 million+ visitors every month and over 100,000 price checks. We are also proud creator of India’s leading automobile exchange platform dealing in auto-inspections, auctions and multitude of products specializing in simplifying buyer-seller interaction. But this is just the tip of the iceberg as we aim to be India’s number one autoportal and take on the giants.


VConnect – Monthly Employee Engagement Activity across MFCS Locations

One of the key drivers of engagement is through employee connect activities at workplace. Thus we collaborate with employees, take their views and create a vibrant annual employee engagement calendar.


Celebrating Success Everyday

MFCS strongly believes in recognizing the performance and efforts put in by each passionate employee. Our rewards’ framework aims to provide an open and transparent mechanism for rewarding and formally recognizing performance excellence of employees. Awards are given monthly and quarterly and cover all employees of MFCS. Award categories include Spot Awards, Field Team Awards, Upliving MFCS Values, Best Internal Customer Satisfaction Awards, Out-of-the-Box and more.


Let’s Talk – Interactive session with CEO

This is a two way dialogue between Mr. YVS Vijay Kumar (CEO) and employees, where the conversation and questions revolve around the organization’s alignment, strategic direction, long and short term goals and challenges. With majority of our employees spread out across the country, this virtual meet is one of the many mediums with which we keep the connect with leadership going.


Better for Customer | Simpler for Employees | Cheaper for Company

We recently launched B.S.C concept which is based on the principle of focussing projects and process improvements that lead to creating an outcome that is better for customers, simpler for employees or cheaper for the company. The central corporate team base their projects and initiatives keeping these 3 focus areas in mind.


Wellness Calendar

MFCS launched a Wellness Calendar in FY18 for organising monthly activities relating to health awareness. Every month there are activities to ensure wellbeing of the employees throughout the year like dental, eye, hair & scalp check-up camps and health talks relating to diet & nutrition, stress management, hypertension, diabetes, heart diseases, osteoporosis, arthritis or bone health etc.