Mahindra First Choice
India’s largest multi-brand pre-owned car company.
Our Companies
Mahindra First Choice Services Ltd
Mahindra First Choice Services Ltd. (MFCS) is a wholly owned subsidiary of Mahindra & Mahindra Ltd., formed with ambitious plans in building a strong presence in the aftermarket sector space, through state-of-art car service centres networking across the country for comprehensive car care experience catering multi-brands.
Today we are India's leading chain of multi-brand car workshops with over 335 workshops present in over 280 towns and 24 states. We have serviced over 10,50,000 cars and we aim to establish country wide network of over 400 workshops by March 2018.
Mahindra First Choice Wheels Ltd.
Mahindra First Choice Wheels Ltd. (MFCWL), India’s largest multi-brand pre-owned car company, is by far the most experienced organization in the used cars’ industry in India. MFCWL believes that a hybrid business model is one of the key enablers of the success of a used car company. With nearly 50 percent of revenues from solutions in the cloud and an equal proportion coming from on the ground networks, MFCWL is perhaps the only hybrid player at scale in the country.
VISIT WEBSITE
Auto Digitech Private Ltd (ADPL)
ADPL is a subsidiary of Mahindra First Choice Services Limited. We are a team of innovators & thinkers who are working round the clock to bring a disruptive change in Car Servicing industry through technology & digital solutions, creating a 2-sided network – with garages/workshops on one side car owners looking for trustworthy car servicing options on the other.
Currently we have two products from the stable of ADPL: DearO, a smart, cloud based Garage Management system and Carworkz.com, a multi-brand Car Servicing digital platform
Meet Our Leaders
MENTORS THAT FOSTER GROWTH
YVS Vijay Kumar
MFCS
Chief Executive OfficerVijay Kumar joined MFCS with 23 years of experience in the automobile industry. During the course of his career, in addition to being profit-centre head in turnaround situations, he has held senior positions in operations, engineering, production and supply chain management. He has also had hands on experience in Brand management, Sales & Marketing and Service operations at HM-Mitsubishi.
V. Rajan
MFCS
Chief Financial OfficerRajan joined Mahindra First Choice Services Ltd. with 25 years of experience, of which 17 years he has spent in Mahindra & Mahindra Ltd, including an assignment in Europe. Prior to joining Mahindra First Choice Services Ltd, he was working with Tata Autocomp System (TACO) as Company Secretary and was instrumental in streamlining the financial process of the organization.
Rahul Madan
MFCS
Head – Human Resources and AdministrationRahul joined Mahindra First Choice Services Ltd. with 15 years of experience in Human Resource. His earlier stints were with Shoppers Stop, Kodak and TNT India. He is a B.Sc (Physics) graduate from Mumbai University. He has completed his Masters in Human Resource Management from NMIMS, Mumbai University.
Alok Kapoor
MFCS
Head – Franchisee Business OperationsAlok has joined the Team of Mahindra First Choice Services Ltd. with 22 years of rich experience in Marketing & Sales in varied industries including 8 years in the Automobile Industry with Hindustan Motors. He has completed his B.E. from Govt. Engg. College, Jabalpur. He has also participated in the Business Leadership Programme conducted by the Indian Institute of Management, Ahmedabad.
Srinath Ramamurthy
MFCS
Head – Strategy, Marketing and TechnologySrinath was appointed Head- Strategy, Marketing and Technology for MFC Services in August 2017. In MFC services he is leading the strategic and technology initiatives to enhance the value proposition to the channel partners (franchisees). He is also responsible for PR and communications, Commercial and Legal functions.
Dheeraj Wadhwa
Head - Supply Chain ManagementIn a career spanning of over 14 years, Dheeraj has built a strong domain expertise in supply chain, sales, logistics with leading automobiles companies like Volkswagen Group Sales India Pvt. Ltd., Carnation, Honda Motors, Mahindra & Mahindra and Hyundai.
Rajeshwar Prasad
MFCS
Head – Technical Training, Quality Management and Business ExcellencyRajeshwar joined the team of Mahindra First Choice Services with 20 years of experience in various organizations in the Automobile Industry viz. Mitshubishi Motors, Carnation Auto, Reliance Autozone and Maruti Udyog Ltd.
Nirmal Mohanty
MFCS
Head – Spares Sales & Bazaar ChannelMr. Nirmal Mohanty s joined the Team of Mahindra First Choice Services Ltd from September 8, 2014 as National Sales Manager-Spares in Supply Chain Management. Prior to joining Mahindra First Choice Services, he was working with Varroc Engineering Pvt. Ltd. as Senior Marketing Manager-After Market Division. He has 20 years of experience in the field of Sales & Marketing.
Tarun Gupta
ADPL
CEO – Auto Digitech Private LtdTarun is a young, dynamic business leader with expertise in automotive, aftermarket, franchising, IT and digital technologies. He started as a recruit in Mahindra’s GMC leadership program and is now spear-heading CarworkZ.
Mr. Sanjay Jha
MFCW
Vice President – Human resources & Business ExcellenceMr. Sanjay Jha is an MBA and holds an Engineering degree in Metallurgy. He has a rich industry experience of 22 years and currently heads the RTO Service business, Implementation of TQM and Human Resources Department at MFCWL. He is a certified Quality Manager & 6-sigma Black Belt with hands-on experience of facilitation of 6-sigma projects. He is accredited as an internationally certified user of Thomas International's "Personal Profile Analysis" (PPA) and its related instruments. He is also a certified trained trainer of “Competency Based Interviewing".
Mr. Shiv Kiran
MFCW
Vice –President –Marketing, Business Strategy & New ProjectsShiv’s prior experience includes a stint with the Group Strategy Office at Mahindra and Mahindra where he was involved in the development and operationalization of the multi-brand car services business for the Mahindra group right from the conception stage. He has also worked in Sales and Business Development for ICICI Lombard GIC Ltd and AIA Engineering. Shiv started his career with Mahindra & Mahindra in the year 2000 as a Management Trainee.
Mr. Tarun Nagar
MFCW
Vice –President – Retail Business, Franchise CorporateAn engineering graduate from BITS Pilani, Tarun holds over 23 years of experience across multiple industries in domestic and international markets, across various verticals such as Manufacturing, Sales, Marketing, and after-sales service. He has many accolades to his name - having been listed under Fortune’s 40 Under 40 Professionals in India, and having won multiple awards for Best People Manager, Best Employee, and Best Dealer Management across the different organizations he’s been associated with - to name a few.
Sector Level Programs
Sampark
It is an employee communication platform conducted every six-months where the Sector President & CEOs address the employees. Business highlights, performance and priorities for aftermarket businesses are shared along with the company’s future plans. This is followed an employees’ appreciation recognition ceremony. At the end of the session a town hall meeting is conducted wherein the employees can raise questions and concerns which are answered by the Sector President & CEOs. People network and enjoy the evening with music and dinner.
Cricket and Badminton Premier League
The most anticipated event of the year is the cricket tournament which is conducted between teams that are formed inclusively. Cross functional collaboration and camaraderie that is generated during these events is massive.
Culture and Benefits
At mahindra we encourage
We believe in providing limitless opportunity to all our employees. Special projects and initiatives are encouraged and supported. We strive to create a work culture that is not only open and transparent but one that nurtures creativity and out-of-the-box thinking. Any new idea that has business potential is encouraged. This entrepreneurial mind-set has led to constant innovation in our business.
Our leadership team leads by example, operates transparently, communicates openly and is committed to ethical business practices. They take on new challenges, inspiring their teams to outperform. Our employees are actively involved in decision making and have a plethora of opportunities to grow and flourish.
we take good care of our own
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Flexible working hours
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Maternity leave
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Paternity leave
In The SpotLight
the latest news, exciting stories, updates in your sector
Mahindra First Choice Services Crosses
the ‘1 Million Car Services’ Mark
MFCS is Great Place to Work Certified. The recognition has been given in the category of Small & Mid Size Organization with less than 500 employees.
Something Special
Indian Bluebook
We have successfully created one of the top 5 autoportals in the country with Indian Bluebook, a site with 1.5 million+ visitors every month and over 100,000 price checks. We are also proud creator of India’s leading automobile exchange platform dealing in auto-inspections, auctions and multitude of products specializing in simplifying buyer-seller interaction. But this is just the tip of the iceberg as we aim to be India’s number one autoportal and take on the giants.
KNOW MORE
VConnect – Monthly Employee Engagement Activity across MFCS Locations
One of the key drivers of engagement is through employee connect activities at workplace. Thus we collaborate with employees, take their views and create a vibrant annual employee engagement calendar.
Celebrating Success Everyday
MFCS strongly believes in recognizing the performance and efforts put in by each passionate employee. Our rewards’ framework aims to provide an open and transparent mechanism for rewarding and formally recognizing performance excellence of employees. Awards are given monthly and quarterly and cover all employees of MFCS. Award categories include Spot Awards, Field Team Awards, Upliving MFCS Values, Best Internal Customer Satisfaction Awards, Out-of-the-Box and more.
Let’s Talk – Interactive session with CEO
This is a two way dialogue between Mr. YVS Vijay Kumar (CEO) and employees, where the conversation and questions revolve around the organization’s alignment, strategic direction, long and short term goals and challenges. With majority of our employees spread out across the country, this virtual meet is one of the many mediums with which we keep the connect with leadership going.
Better for Customer | Simpler for Employees | Cheaper for Company
We recently launched B.S.C concept which is based on the principle of focussing projects and process improvements that lead to creating an outcome that is better for customers, simpler for employees or cheaper for the company. The central corporate team base their projects and initiatives keeping these 3 focus areas in mind.
Wellness Calendar
MFCS launched a Wellness Calendar in FY18 for organising monthly activities relating to health awareness. Every month there are activities to ensure wellbeing of the employees throughout the year like dental, eye, hair & scalp check-up camps and health talks relating to diet & nutrition, stress management, hypertension, diabetes, heart diseases, osteoporosis, arthritis or bone health etc.