‘Baby Cheetah’ Sprints Ahead

Mahindra has been breaking records in the competitive compact Sports Utility Vehicle (SUV) market ever since the launch of its edgy and stylish XUV300. Surpassing the sales of Ford EcoSport and Honda WR-V for February and March 2019, XUV300 retailed more than 9,000 units within the first 45 days of its launch. The XUV300 also made headlines for becoming the No.3 model in it's segment, within the first month of its launch.

Veejay Ram Nakra, Chief of Sales & Marketing, Automotive Division, Mahindra & Mahindra, said, “We have received over 13,000 bookings and in the very first month itself, we have entered into the Top 3. This is in-line with our objective of achieving 15 to 20% share of this segment and reaffirms the fact that the XUV300 proposition has resonated well with the customers. What is also encouraging is that over 75% of our bookings are for the top end variants of the XUV300.”

Subcompact SUV sales grew by 23% in 2018, making it the fastest growing segment in the Indian automotive market. Today, four out of every ten SUV sold in India is a compact SUV. Carrying forward the characteristics of the XUV500 with its cheetah-like design and agility, thrilling performance, and advanced technology features, Mahindra is now disrupting this segment with the stylish XUV300. It shares platform with the much-acclaimed SUV SsangYong Tivoli, from the house of the South Korean-based automobile manufacture SsangYong Motor Company.

The lovingly nicknamed ‘ Baby Cheetah’ was launched on Valentine’s Day this year and is attractively priced at Rs. 7.90 lakh for the base W4 petrol variant, and Rs. 8.49 lakh for the base diesel version.

Click here to see how XUV300 is also setting the music charts on fire, with the #SetTheRoadsOnFire track.

Mahindra Launches Tractor Range in Sudan

Agricultural mechanization is progressively playing an important role in Africa’s rural transformation. Keeping this in mind, the Mahindra's farm-equipment sector  recently launched a range of high-performance tractors, in Sudan. With a range of 15HP to 92HP, these tractors will address the needs of the farmers and offer them enhanced productivity coupled with higher fuel efficiency.

The North African continent has 733 million hectares of arable land, and agricultural development is one of the most effective strategies for boosting economic growth. For decades, the Mahindra Group has been working with African farmers and providing them with not only an efficient range of tractors, but also innovative agri-mechanization solutions.

Bobby Salwan, Zonal Head - North Africa, Mahindra & Mahindra Ltd, said “At Mahindra, our purpose is to pioneer accessible farm-mechanization solutions that can transform the lives of farmers worldwide.

We are pleased to introduce a range of high-performance tractors that offer enhanced productivity, fuel efficiency and comfort. These reliable workhorses are designed to perform multiple tasks with ease. I am confident that our customers would be delighted with the low cost of operation that these tractors offer.”

Mahindra is the No.1 tractor company in the world by volume. Known globally for their quality and reliability, the Company has the distinction of being the only tractor company in the world to have received the Deming Application Prize and the Japan Quality Medal, two of the highest quality accolades that can be won by any organization.

Two Roles, One Mission

Mahindra and Mahindra believes that sizable technology investments are critical to bring about a digital transformation across its businesses. In an interview with the prestigious Wall Street Journal (online version), V S Parthasarathy, Group CFO (Chief Financial Officer) and Group CIO (Chief Information Officer), M&M, explains how wearing both hats at the same time have helped him drive innovation across the Company's businesses.

Funneled by the vision of investing in futuristic technologies to propel the Company along a growth curve, various functions like the IT and Finance soon forged a symbiotic relationship; wherein one became the tool to innovate, and the other, a part of it. This support brought about a shift from products to solutions, from business models to business movements and built a high-performance culture that was sustainable.

As he manages the collaborative and complementary dual roles, V S Parthasarathy is guided by his belief in education and empowerment. With a focus on creating an eco-system that helps the entire organization #Rise, the Mahindra Group is thinking not just about tomorrow, but also about the day after tomorrow.

Click here to read the entire interview on digital transformation and the management philosophy behind it.

Upskilling Drivers

With a focus on sensitizing, training and empowering drivers about safety and security, Mahindra Logistics has successfully trained 10,000 drivers across India, as a part of the Pradhan Mantri Kaushal Vikas Yojana (PMVKY).

Mahindra Logistics in partnership with Nidan Technologies, the empaneled agency by the Government, taught defensive driving to improve reflexes, and efficiently act on precarious situations while driving.

Anand Mahindra, Chairman, Mahindra Group, in his letter to Prime Minister Narendra Modi, said, “For me, this is a significant achievement as a responsible business group and I have no doubt that Mahindra Logistics will continue to support Make In India with their focus on Move in India while up-skilling drivers.”

Some of the key training aspects included road-safety, crisis management, conflict management, especially road rage, passenger safety, vehicle maintenance and sustainability. Through government certified class room sessions, the program also focused on developing soft-skills to enhance interpersonal communication and stress-management.

Pirojshaw Sarkari, CEO, Mahindra Logistics, said, “We are delighted to have successfully completed the training for 10,000 drivers. They are a key spoke of our entire eco-system and they literally ‘Move’ the country’s economy. It is imperial for us that they are well-trained and remain safe and secure. Through this programme, we trained drivers who not only work for us but also from the industry at large”.

Online Presence with a Signature Style

The digital address of Pininfarina - www.pininfarina.com is born to tell the world how the Company has transformed, expanded its product portfolio and structured its service offering.

Giuseppe Bonollo, Director Sales and Marketing, Design, Pininfarina S.p.A, said, We are a company made up of people - with a multitude of skills, from car design to engineering, from industrial design to architecture, from digital design to the ability to build prototypes and carsin small series. A wealth of skills allows us to have a unique and comprehensive approach to projects, which are

consistent with our mission from the beginning: the creation of products and services that transform and innovate the experience for the end user. The new site www.pininfarina.com is therefore the global showcase of the plurality of our skills and services.”

To implement the new website and strengthen its digital presence, Pininfarina has been supported by the creative agency vangogh from Milan. The futuristic, modern and user-friendly website is designed to resonate with new-markets, keeping in mind the core value of Pininfarina - Purity, Elegance and Innovation.

Smart Commuting at MWC Jaipur

Commuting to work is now simpler and healthier than ever before, all thanks to a bicycle sharing service launched by Mahindra World City Jaipur Ltd. within its multi-product Special Economic Zone (SEZ).

Sanjay Srivastava, Business Head, Mahindra World City, Jaipur & Director, ORIGINS, Ahmedabad, said, “Mahindra World City (MWC) Jaipur has a vibrant business eco-system with 85+ companies signed up across various zones and a daily footfall of nearly 25,000-30,000. This service will offer all the wellness benefits of a seamless intra-city last mile connectivity to users, while ensuring a cleaner and safer transport alternative with reduced emission benefits in the area.”

This cycle-sharing project launched in partnership with bicycle renting service-provider, Pink Pedal will initially have a fleet of 50 cycles available at conveniently located docking stations. These state-of-the art cycles can be used by both, the employees and the visitors at MWC Jaipur. While the initial phase will enable ‘app-free-riding’ with employees of Pink Pedals available at docking

stations to assist riders as required, it will later be augmented in phases and an integrated app-based sharing system will be rolled out.

Pooja Vijay, Founder and Owner, Pink Pedal and Bicycle Mayor of Jaipur, said, “We are delighted to partner with Mahindra World City, Jaipur. The social, environmental and health benefits of urban cycling today are universally established. By implementing public bicycle sharing, MWC Jaipur joins the select group of cities around the world which enjoy numerous benefits of cycle sharing and offer healthier streets and workplace environments.”

Sustainable urban practices taken up at MWC Jaipur include energy-efficient green buildings, LED street lighting, solar PV rooftops, LED retrofitting, e-rickshaws, urban tree plantation drives, and treated water for landscaping. It is also the world’s largest project to receive the C40 CPDP Stage 2 certification from C40 Cities - a global benchmark for creating sustainable, carbon positive cities of the future.

 Tweet of the Week

Mahindra Rise
Sustainable luxury makes it way to the 77th Goodwood Members Meeting with Battista, the hypercar born to #FUTURise mobility.

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