Accelerating Toward a Digital Future

Tech Mahindra is leveraging cutting-edge technology to harness the emerging 5G ecosystem, and is unlocking a hyper-connected future by collaborating with organizations and academia worldwide. Recently, Tech Mahindra and Japanese telecom firm Rakuten Mobile Network have set up a fully automated testing facility in Tokyo, Japan to foster innovation across mobile network, IT, digital architecture, and cloud and enterprise applications. The software-defined futuristic laboratory will power Rakuten’s vision to create a 5G-ready network with stimulators and specialized equipment that will enhance customer experience for users.

C.P. Gurnani, MD & CEO, Tech Mahindra, said, "The Tokyo 5G lab will help Rakuten and Tech Mahindra achieve the 5G Economics of Future. Our collaboration with Rakuten will help us further drive innovation in the 5G space and lead the 5G revolution."

According to studies, with the accelerating changes in the digital arena 65% of children entering primary school today, will ultimately end up working in jobs that don’t exist in this day and age. In such a scenario, the ability to

anticipate and prepare for future skill requirement is critical for businesses, governments and individuals. Addressing this need, Tech Mahindra has partnered with University of Sydney, Australia, through it's newly-developed Industry and Community Projects Unit (ICPU) to equip students with skills that are necessary for jobs in the future.

The partnership gives real-world experience to students, and encourages them to work on community development, law, technology, farming, sustainability, banking and health amongst other projects. The four-week long units will see student groups leveraging next-gen technologies like Artificial Intelligence (AI), Machine Learning, virtual reality, and the Internet of Things (IoT) in Tech Mahindra’s Makers Lab.

Nikhil Malhotra, Head of Makers Lab, Tech Mahindra, said, "Through this collaboration with academia, industries and businesses, we hope to create a talent pool in tune with practical insights around disruptive technologies, to benefit the Australian market and enable Tech Mahindra to spot young talent."

The Future of Commuting

Mahindra & Mahindra recently launched Glyd, a premium tech-based e-mobility service in Mumbai on select routes. Glyd will offer a premium in-commute experience to office going executives, powered by several connected car features such as web-conferencing, curated entertainment and music content from selective partners.

In addition, industry first features such as a privacy screen, air purifier for a rejuvenating journey and strain free lighting will provide a one-of-its-kind experience to the commuters. To offer stress free commute, vehicles will be equipped with comfort friendly features such as bolstered seats, wrap-around headrest and custom designed armrests.

Dr Pawan Goenka, Managing Director, M&M Ltd., said, “As the pioneers of electric vehicles in the country, Mahindra has from time to time provided innovative and first of its kind e-mobility solutions. Glyd is one such flagship premium e-mobility solution to redefine the in-commute experience of daily commuters. This is our unique step to drive positive change towards a smart, sustainable and experiential daily commute. Going forward we plan to launch multiple e-mobility solutions, across cities”.

Glyd has partnered with Vodafone-Idea Limited, Cisco Systems Limited, and other service and content providers to launch these services in Mumbai.

Driving Micro-Mobility Forward

GenZe has now joined Mahindra Automotive North America (MANA) to expand its electric bicycle and electric scooter reach in North America.

Rick Haas, CEO, Mahindra Automotive North America, said, “Mobility is rapidly evolving and we’re adapting to these changes to stay at the forefront of personal transportation. Ultimately, we are in the mobility business and we see GenZe as a great addition to our growing portfolio of purpose-designed transportation solutions.”

GenZe started as an incubator-funded business by the Mahindra Group in 2012, developing Internet of Things (IoT) - connected electric scooters and bicycles in Fremont, California. The scooters and bicycles are engineered and manufactured in Ann Arbor, Michigan.

It has since become a key supplier within the booming shared mobility category, launching fleet electric bikes

and scooters with public operators and fleets in the tourism, delivery, college and corporate sectors.

While with this acquisition the routine operations of each company will not change, the move will combine Mahindra Automotive’ s design, engineering, and manufacturing resources with GenZe’s leadership in the two-wheeled Electric Vehicle (EV) category to expand the zero-emission personal transportation segment.

Tom Valasek, Chief Commercial Officer, GenZe, said, “Micro-mobility – in the form of electric bikes and scooters – has become one of the fastest growing segments in transportation, as we work to provide ‘last-mile’ solutions within heavily congested cities. Joining Mahindra Automotive will give GenZe access to resources and scale. We can grow our platform of products faster and continue to build our connected digital offerings.”

Racing to Bollywood Tunes

Within a month of ‘Jérôme Goes Bollywood’, taking the virtual world by storm with over 25.5 million views and more than 1.5 million engagements, Bollywood beats continue to sweep the ABB FIA Formula E paddock as they present Part III of the squad’s Bollywood film franchise – Formula E Goes Bollywood.

The original ‘Jérôme Goes Bollywood’ film was launched in January this year following Jérôme D’Ambrosio’s trip to Mumbai for the India debut of the M5Electro before the Ad Diriyah E-Prix. The video saw serious motor heads enjoy a unique combination of the quintessential Bollywood dance and rom-com drama on an actual Bollywood movie set with Nick Heidfeld moonwalking, and Jérôme swinging to Bollywood beats and Team Principal Dilbagh Singh, CEO, Mahindra Racing, making special appearances.

Shortly after, the second film, Mahindra Racing Goes Bollywood, was filmed at the Marrakesh E-Prix; a weekend that not only saw the passioneers enthralled by the spirit of Bollywood dance, but also score its first race victory of Season 5.

The third film shot at the Santiago E-Prix has a stunning star-cast featuring Formula E CEO Alejandro Agag, and all four champions to date; Nelson Piquet Jr, Sébastien Buemi, Lucas di Grassi and Jean-Éric Vergne. With stellar music and a new dance movement, Part III of the Bollywood trilogy #FormulaEGoesBollywood has the entire paddock racing to Bollywood tunes.

Dilbagh Gill, CEO and Team Principal, Mahindra Racing, said, “When we’re on track, and there’s no doubt in our mind that we’re there to compete against our championship rivals and we will fight as hard as anyone but, outside of the car, we’re proud to be innovative and bring the Formula E paddock together with some Indian culture. At its heart, Formula E is a family and that is a spirit that very much matches with what makes Mahindra Racing special.”

Click here to catch the Formula E movers and shakers dance to the beats of Bollywood.

Rising Against Climate Change

The Mahindra Group reinforced its long-term commitment toward the environment through the launch of a new digital campaign that builds a case for tree plantation and encourages people to #RiseAgainstClimateChange.

Taking the age-old adage of ‘Medium is the Message’ to a new level, the entire film has been uniquely created using recycled waste paper. The campaign is live across all the digital channels of Mahindra Rise and will be supported by various surround activities including social media engagements, contests, and felicitation of environment champions that will spread the word, and help create a movement.

Vivek Nayer, Chief Marketing Officer, Group Corporate Brand, Mahindra Group, said, “With the #RiseAgainstClimateChange campaign, we’re bringing to the forefront the issue of environmental degradation and seeking people’s collective power to address it through the act of planting trees. In fact, to make our message more impactful, we have only deployed recyclable waste paper in our campaign, ensuring that every aspect of the communication reinforces the cause

of conservation.”

The film has an animated feel where all the elements have been created out of recycled paper including highways, bridges, factories and even smoke. The voiceover, in tandem with the images, talks about the negative impact that human beings exert on the environment, and how the quiet and humble tree is a consistent hard worker, reversing the damage and cleaning the environment. After the completion of the film, the sets constructed out of recycled paper were shredded and converted into manure, upholding the overall message of the campaign.

Mahindra’s Hariyali Program, since 2007 has planted over 15 million trees across the length and breadth of India. The program has not only increased the country’s green cover substantially but has also enhanced livelihood opportunities and built nutritional security for several local communities.

Click here to find out how over 15 million of the ‘Hardest Workers’ are helping build a greener tomorrow.

The Blues Stay Green

While the ninth edition of the Mahindra Blues Festival left lingering memories of an evening steeped with lyrical emotion and sultry melodies, it also gave everyone another reason to celebrate by becoming a zero-waste event for the second year in a row.

With an increased focus on pre-event planning, on ground communications and improved waste management infrastructure, 94% of all waste generated at the event was saved from the landfills and was instead sent for reusing, recycling, composting or conversion into biogas.

As they say, a small step goes a long way -

  • The food court was almost entirely a disposable plastic-free zone. Small measures like placing bulk sauce dispensers on each table at the food court helped reduce the use of individual non-recyclable sachets.
  • Setting up of hydration stations continued to play a key role in reducing the use of single-use plastic bottles. An estimated 2,040+ bottles (500 ml) were saved through this initiative.
  • Compared to last year, the on ground engagement with fans was significantly higher. Most event attendees paid attention to the dustbin signage and some even took the extra effort to confirm with the volunteers before discarding their trash into the correct bins.

Since its inception in 2011, the Festival has been at the forefront of the Blues music scene in India and has brought international legends to the Maximum City. This year too, the illustrious line-up had legends like Beth Hart, who was once dubbed as “the ultimate female rock star” by Blues Magazine, 35 Blues Music Award Winner Charlie Musselwhite and American electric blues singer Sugaray Rayford amongst others who performed on a wide range of blues music, from old-school to contemporary.

 Tweet of the Week

Mahindra Rise
Rise‏ Across our group of companies, sustainability is more than just a policy, it is how we choose to #RiseAgainstClimateChange. Thank you @RobecoSAM for featuring M&M as an “Industry Mover” in the Sustainability Yearbook 2019.

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