Safeguarding Our Planet

“India, unlike many countries in the West, is not dialing down on its ambition. Sustainability is the biggest business opportunity of the next decade,” said Anand Mahindra, Chairman, Mahindra Group at the plenary session on 'Safeguarding our Planet' during the annual meeting of the World Economic Forum (WEF) 2019 held in Davos, Switzerland.

Apart from Mr. Mahindra, the illustrious panel for the session included New Zealand PM Jacinda Ardern, broadcaster Sir David Attenborough, former US Vice-President Al Gore, and Chair of the Zero Waste Academy in Japan, Akira Sakano.

The World Economic Forum is an international organization for public-private cooperation and provides a platform for all stakeholder groups to come together, set global agendas and work towards solutions. More than 3,000 leaders, corporate titans, academicians, NGO workers and thinkers from across the globe gathered in the Swiss ski resort of Davos, Switzerland, for the 4-day annual event (January 22 -25). With more than 350 sessions, the discussions centered on issues ranging from improving global cooperation, embracing the digital revolution, tackling climate change to shaping global industrial agendas for the future.

Stressing on his belief that business communities can become a role model by taking action against climate change, Mr. Mahindra reiterated the pledge that he had taken at the Global Climate Action Summit that the Mahindra Group would become carbon neutral 10 years before the agreed deadline for the world, as stated by the Paris Agreement.

Anand Mahindra, Chairman, Mahindra Group, said, “India is one of the few countries that is moving on track to meet the Paris commitments on fighting climate change. India is not backing down."

Climate issues account for three of the five risks deemed most likely to materialize in 2019, and four of the top five risks that could cause damage in the world. India is tackling these issues on the front foot, with the Mahindra Group already focusing on sustainable business practices – including the use of renewable power, launch of EVs and introducing rain-water harvesting in their industrial units, among many others.

Anand Mahindra also spoke to ET Now from Davos about why one should be optimistic about India and his expectations from Prime Minister Narendra Modi’s keynote address at the WEF, 2019.

Click here for the full interview

Finding Nemo!

Mahindra Electric recently reached the milestone of 100 million e-kilometers on Indian roads, and launched the country’s first mobility app – NEMO Life that brings the entire EV ecosystem to the fingertips of its customers. They can now book cars, get reminders to charge their car’s battery, access car performance, remotely manage controls and get round-the-clock roadside assistance, with the help of this easy to access mobile app.

The advanced app has been designed based on data gathered from research on usage patterns of electric vehicles in India. With over 40 new features, NEMO Life will help overcome major barriers like range anxiety, battery performance, and multiple user management in the EV adoption space.

Mahesh Babu, CEO, Mahindra Electric, said, “I would

like to thank all our customers, dealers and all stakeholders for their continuous support that has helped us to become India’s first automaker to complete over 100 million electric kilometers. To put this number into perspective, one can imagine going around the earth 2,500 times. The learnings from this milestone have gone into the creation of the NEMO Life app for our personal car users, for them to experience the very best of connected electric mobility.”

As the eco-system evolves to accommodate the increased demand for EVs and various other transportation choices for car users, NEMO Life addresses the gap and provides a single platform that facilitates electric-led urban mobility. The app can be downloaded for free on both Android and iOS platforms.

Budgeting For Growth

An analysis by Sachchidanand Shukla, Chief Economist, Mahindra Group :

The Interim Budget FY 19-20 will be presented on 1st February 2019. While the previous budget (FY 18) had allocated Rs 2.36 lakh crore for the creation of livelihood and infrastructure in rural areas through multiple schemes, the government this year has promised to further raise the spending on agriculture in an attempt to deal with the ongoing agrarian crisis.

The Agricultural Policy of FY 18-19 had four major focus areas -

  • Risk mitigation:
    Agricultural exports have registered degrowth in the last 2-months, due to high production of rice in major export market-Bangladesh. However, the silver lining has been the opening of new markets, like China for oilseeds and Pakistan for sugar.
  • Reduction in cost of cultivation:
    This season, Rabi acreage has been lower than that of the previous year by about 5% as on 11th January, yet food grain production is expected to be higher than the last 5 years. The marginal growth of the kharif output from the record harvest of the previous year and the high yield is expected to drive production growth. Though farm mechanization has grown at a faster pace as compared to the recent past, penetration of farm mechanization in India continues to be low.
  • Increased production through productivity gains:
    While food grain yield in the last 5 years has improved considerably, the significant positive outcomes on the other objectives are yet to be seen.
  • Remunerative returns:
    The larger concern this year has been prolonged weakness in commodity prices. Mandi prices were reported to be significantly below the government-declared Minimum Support Prices (MSPs). Also, significant horticulture crops like onion has recorded a 62% fall in prices from the previous year. Market regulation is the biggest obstacle for farmers to getting remunerative prices for their produce.

With a focus on improving the farmer’s income, Finance Minister Arun Jaitley made a series of announcements in the previous year (Interim Budget FY 18) to fix the support price of Kharif crops like paddy, at least 50% higher than the cost of production, and to raise the agricultural credit target. This year too, with the water stress hitting the Rabi acreage and the decline in prices impacting farm revenues, the government is expected to emphasize its commitment to the welfare of rural Indian farmers.

‘Manufacturing is cool again and it needs skilled workers’

The manufacturing sector across the world today is not the same as it was in the last 20 years. Owing to the manufacturing resurgence in the U.S., the industrial segment is once again emerging as the driver for the country’s economic growth. With advance technologies like Artificial Intelligence (AI), robotics, 3D printing and Internet of Things being integrated in the ever-evolving manufacturing sector, especially in the US, the participation of software developers, data scientists and engineers with digital expertise will ensure the country’s economic progress.

The generation of employment opportunities in the manufacturing sector in the US has accelerated, with

nearly 4.6 million manufacturing jobs being created over the past decade. The available talent pool of the country is not enough to meet this escalating demand, and the dearth needs to be addressed immediately.

With an urgent need to create awareness and help students see the prospect of successful careers in the manufacturing industry, Rick Haas, President and CEO, Mahindra Automotive North America, who is also a board member of the National Association of Manufacturers, stresses on the need to have vocational training and sector-driven recruitment campaigns.

Click here to read the full article.

Applauding #LadkiHaathSeNikalJaegi

Mahindra’s #LadkiHaathSeNikalJayegi campaign changed the meaning of this often-used phrase by turning it on its head. The campaign, designed to further the cause of girl-child education, included a heart warming short film that shatters stereotypes against the girl child that are especially prevalent in rural India.

The team conducted a detailed social media listening exercise on social issues, which was the genesis of this campaign. It was aligned to Mahindra’s Rise philosophy, and has since emerged as an eye-opener for Indian society, showing how the country stands to benefit if we harness the transformative power of girl child education.

Here’s a snapshot of the awards won by this campaign -

  • #LadkiHaathSeNikalJayegi campaign was amongst the top 10 in Impact magazine’s ‘Ads that made it big in 2018’ listing.
  • It won ‘Silver’ at Corporate Advertisement/Reputation category, Effie Awards India.
  • It won the ‘Best Digital Campaign’ at 2nd Annual South Asia Laadli Media & Advertising Awards, 2017.
  • #LadkiHaathSeNikalJayegi campaign bagged the ‘Marketing CSR Campaign of the year’ Stars of the Industry Awards (for Excellence in CSR) by ET Now.
  • The ad was listed at no. 28 in Campaign India’s Top 50 - Most viewed ads of 2018
  • Best Use of Social Media in Marketing’ (for Excellence in CSR) Stars of the Industry Awards by ET Now.

Mahindra Racing

 Tweet of the Week

Mahindra Rise‏
Through Project Hariyali, we are working towards increasing India's green cover to rejuvenate the planet. And the #10YearChallenge serves as a great reminder that we need to keep working to #RiseAgainstClimateChange.

Read the Tweet

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