Driven By Purpose

Mahindra showcased its exciting new range of electric vehicles under the new ‘Driven by Purpose’ theme at the top Indian automotive industry show, Auto Expo 2020, near New Delhi this week. The display of 18 vehicles includes concept vehicles, electric vehicles, vehicles in the commercial and passenger category, and technology solutions.

Addressing the media on the first day of Auto Expo 2020 on February 5, Dr. Pawan Goenka, Managing Director, Mahindra & Mahindra Ltd., said “This year Mahindra enters its 75th year and our clarion call is to develop Sustainable Mobility Solutions for the future. Our core theme this year is Driven by Purpose and this will be the pillar on which we build our next generation products and services.”

“Mahindra has always been Driven by Purpose. Years ago, we pioneered SUVs in India with the purpose of Design in India and Make in India. Today everyone is offering SUVs and they represent 1/3rd of all the passenger vehicles sold in India. Almost 10 years ago we pioneered Electric Vehicles in India when no one was thinking of EVs with the purpose of creating a green tomorrow. Today EVs are the central theme for every manufacturer in India,” added Dr. Goenka.

Some of the exciting new Mahindra vehicles displayed at Auto Expo 2020 included:

  • Funster- a thrilling roadster electric concept with a fun convertible mode
  • ATOM- a new age electric urban mobility solution for India’s last mile connectivity needs
  • e-XUV300- an electric variant of the popular compact SUV from Mahindra
  • e-KUV100- India’s most affordable EV with best-in-class pricing of Rs. 8.25 lakh

Mahindra also launched the Mahindra Electric Scalable Modular Architecture (MESMA), a first-of-its-kind future electric vehicle architecture. Developed at the Mahindra Research Valley, mStallion, a new range of BSVI ready gasoline engines were also on display at the Expo.

Davos Diaries

The 50th edition of the prestigious World Economic Forum 2020 was held in little town of Davos, Switzerland from January 21 to 24 with the core theme this year being ‘Stakeholders for a Cohesive and Sustainable World’. The focus was on ‘reshaping capitalism’ to embrace all the stakeholders in the business eco-system to create a more sustainable world.

It brought together 3,000 participants from around the world, with the aim of giving concrete meaning to “stakeholder capitalism”, assist governments and international institutions in tracking progress towards the Paris Climate Agreement and the Sustainable Development Goals, and facilitate discussions on technology and trade governance.

Mahindra Group senior management including Anand Mahindra, Dr. Pawan Goenka,  Dr. Anish Shah and C P Gurnani were present at Davos this year and participated in a number of discussions and also shared their views with the media.

In coverage that emerged from Davos, Anand Mahindra was seen as one of the top Indian philanthropists who is joining hands with other business tycoons to strengthen the fight against climate change, build a climate narrative and drive solutions that will ensure that both the natural world and people thrive.

“Scientific research tells us that the next decade will be critical in dealing with the global climate crisis. It is clear that the world cannot continue to pursue a business-as-usual approach and nobody can solve the problem on their own. Business, government, and philanthropy must collaborate within and among themselves to drive results quickly and at scale. India Climate Collaborative can make this happen. Together we will find solutions that will make climate action effective and impactful”, said Mr. Mahindra during his many interactions at Davos

Click on the link to watch the Mahindra delegates share their thoughts at the WEF Summit at Davos

Head in the Cloud

Tech Mahindra has had a good third quarter in FY-20, with a 5.1% increase in revenue and multiple strategic deals and acquisitions. The tech giant, recently announced the launch of a Google Cloud Center of Excellence in Hyderabad.

This COE will provide enterprises with access to technology and services required for cloud migration, help develop artificial intelligence and help to move critical workload to the Google Cloud. Additionally, the COE will also provide data analytics solutions and will also aim to enhance workplace collaboration and productivity.

As part of the TechMNxt charter, Tech Mahindra has developed several solutions on next generation technologies such as AI, Machine Learning (ML), Analytics and Augmented Reality on the Google Cloud. Tech Mahindra also won many deals across the U.S., U.K. and Australia including-

  • Developing SAP Cloud platform-based applications for a U.S. based multinational
  • Digital transformation and rationalization of the technology stack for an Australian bank
  • Engaged as a technology modernization partner to digitize the operational landscape for a U.K based logistics company

C P Gurnani, Managing Director & Chief Executive Officer, Tech Mahindra, said, “This is a quarter of strong growth across our Communications and Enterprise businesses. We continue to win marquee deals and are well poised to capitalize on new market opportunities with technology shifts like 5G, which will continue to be a key focus area in the year ahead.”

Purpose Drives Profits

Mahindra has actively placed ‘purpose’ at the core of their business and for Rajeev Dubey, Group President (HR & Corporate Services) & CEO (After Market Sector), Mahindra and Mahindra Ltd., this principle resonates with his own views.

In conversation with Thomas Malnight, Professor of Strategy and General Management, International Institute for Management Development (IMD), Switzerland, Mr. Dubey says that he is motivated by the need to drive a positive change in the lives of anyone he interacts with. For the Mahindra Group and Mr. Dubey, profit is a by-product of the problem-solving process.

Emphasizing on the need to find an employer who shares one’s values and outlook on life, Mr. Dubey says that at Mahindra the ‘Purpose, Philosophy and Poetry’ were showcased upfront. Working at the Mahindra Group has shown him that it is possible to be driven by purpose and create positive change while building a profitable business.

Known for looking at things in a positive light, he reinforces the power of positivity. He mentions that even if mistakes are made, he believes in sharing feedback in a manner that makes an executive feel motivated. Rather than have an executive walk away disheartened from an interaction, he would rather see them walk away feeling empowered and motivated.

The Yale alumnus is a strong believer in the Mahindra philosophy of ‘Rise’. He says that it is a way of defining oneself and is a guiding energy for decision-making, be it his own or at the Group level.

Thinking Alternativism

In a recent climate change study conducted by the Mahindra Group, it was found that a growing number of Indians are becoming more environmentally conscious, and are willing to make lifestyle choices to combat climate change.

The findings of the climate study, also helped in coining the term ‘Alternativism’. This can be termed as the steps taken by businesses to let go of archaic practices and the readiness to experiment and provide alternative business solutions to its customers.

At a panel discussion on ‘Alternativism: Give Paris a Chance’, by The Energy and Resources Institute (TERI) of India, the findings from this study on climate change were presented. A mix of corporate sustainability heads, NGO’s, policy makers and citizens engaged with one another on the need to find urgent climate solutions and remove roadblocks to translate thought into action.

Anirban Ghosh, Chief Sustainability Officer, Mahindra Group said “The Paris Agreement aims to strengthen the global response to the threat of climate change and limit global temperature rise by the end of this century to 1.5 degrees celsius above pre-industrial levels.

To reach this ambitious goal, there needs to be mass adoption of alternative ways of life in addition to greener ways of production and consumption. Both corporations and individuals must work together to make this happen.”

Some of the key findings of the study were:

  • 80% of Indians are aware of climate change, while 83% are interested in making lifestyle choices to address it
  • The absence of affordable, eco-friendly alternatives prevents 88% of them from being more environmentally considerate in their daily lives
  • 72% of men, and 67% of women are aware about the need for water conservation

Over the past decade, the Mahindra Group has worked towards offering eco-friendly products, across businesses, to combat climate change.

Mahindra invests in CarandBike Portal

Mahindra First Choice Wheels is expanding its digital presence with its recent investment in leading automotive portal CarandBike.com. This initiative will seamlessly integrate the online and offline user experience of Mahindra’s customers.

Ashutosh Pandey, CEO & MD of Mahindra First Choice Wheels Ltd., said “With this investment, we are confident that the complementary capabilities of MFCWL and CarandBike will enable it to become India’s largest hyper-local integrated content and commerce platform for automobiles. CarandBike will continue to operate as an independent company, with complete editorial independence and absolute journalistic integrity. A combination of CarandBike’s online and content expertise, and MFCWL’s leadership across all segments of used vehicle industry, will allow the development of a truly phygital business model in the automobile sector in the country.”

Mahindra First Choice Wheels, a subsidiary of the Mahindra Group, is recognized as India’s leading multi-brand certified used car company. It has contributed to the creation of a used car ecosystem by bridging wholesale and retail channels, while leveraging physical and online infrastructure.

Despite the slowdown in the automobile industry, the used car market is poised to double the size of the new car market over the next five years. This acquisition will lay emphasis on strengthening content leadership and adding new services for prospective two and four-wheeler customers. There will also be a special focus on improving the customer experience to connect those looking to buy used cars with dealers.

  Tweet of the Week

Anand Mahindra

If someone had told me 25 years ago that our Nasik plant vehicle output would tot up to 25 lakhs one day, I would have been hopeful & ambitious but may not have bet on it. My heartfelt thanks to everyone in the Auto sector for always reaching for the stars!

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