The global pandemic and subsequent lockdown have put an abrupt halt to all our travel plans for quite some time, but the excitement of exploring new vistas hasn’t quite disappeared. We are all yearning to pack our bags and get on the next flight to experience the joys of an as-yet unexplored destination.
Club Mahindra, India’s leading vacation ownership brand, is tapping into this well of desire. Through their ‘India Dekho’ initiative, a part of their #LoveIndiaSeeIndia digital campaign, they are seeking to reignite this passion and zest for travelling.
“All of us have fond memories of our favourite travel destinations and experiences,” says Ramin Saherwala, Chief Marketing Officer, Mahindra Holidays and Resorts India Limited. “It is during these times that there’s a nostalgia about them," he adds.
Club Mahindra, which offers access to over 100 resorts in India and abroad, with over 200 immersive experiences, is calling upon people to share their favourite holiday destinations and memories. With Ayushmann Khurrana, one of Bollywood’s most popular artistes, as the face and voice of the campaign, Club Mahindra is striving to inspire people to relive those magical memories, even when they are stuck indoors.
A digital film titled ‘Mai Phir Aunga’ (I Shall Return Again) has Ayushmann sharing an evocative message in which he professes his love for India, its myriad cultures, mesmerising experiences and mouth-watering cuisines. The actor, who’s famous for his poignant verses and couplets online, asks the winds to carry his promise to return – to all the places he’s been.