

The Smartshifters
A good sign
Just as he pulls up the shutters of his shop, Vijay is greeted by the first customer of the day.
A short-lived hope
His best transporter and a couple of others either refuse to pick calls or are nowhere nearby.
"Sorry sir, all my trucks are booked right now."
"Sorry sir, all my trucks are booked right now."
"Why can’t I ever find a reliable driver when I really need one!" - Vijay muses.
Just a kilometre away…
A long wait
Ajay is a mini-truck driver. Diligent as he is, he waits steadfastly for the first job to come in. As time passes, so does his optimism. Not a call yet.
"If only I could reach out to all the businesses and offer my services!"
"If only I could reach out to all the businesses and offer my services!"
Meanwhile…
Vijay negotiates terms with a new driver.
"Your quote is exorbitant! This is unreasonable!"
After a tense few minutes of haggling, he reluctantly places the receiver down, having closed the deal at a much higher price.
"Your quote is exorbitant! This is unreasonable!"
After a tense few minutes of haggling, he reluctantly places the receiver down, having closed the deal at a much higher price.
Light at the end of the tunnel
Ajay's finally received an order from one of the few customers he knows. Albeit at a measly price, he agrees to it lest he go without any business for the day.
"This is too far and not worth what he's paying."
"This is too far and not worth what he's paying."
In a fix
Vijay's transporter left four hours ago and still hasn’t reached the customer's location. The irate customer calls Vijay, demanding an explanation, threatening never to give him business again.
"I deeply regret the delay, Sir. But there is no way for me to know exactly where the transporter could be."
"I deeply regret the delay, Sir. But there is no way for me to know exactly where the transporter could be."
"I wish customers could book us easily like they do a cab. It'd really help us when we're running empty," Ajay thinks.
Can both Ajay and Vijay
find a solution
to their problems?
A great opportunity
Realising the vital role digital technology can play in easing business and operations among business owners and transporters, we launched SmartShift, an app-based load exchange platform.
For both parties, it offers a host of advantageous services: transparent pricing for moving goods, simple one-click booking, tracking cargo after dispatch and ability to calculate estimated time of delivery for cargo owners.
"Thanks to SmartShift, I am my own boss. I can decide if I want to go for a job or not, and there are no penalties!"- Ghanshyam Yadav, Cargo Transporter

Key facts
Sometimes, numbers are enough to tell a story.
(Statistics sourced from Mahindra's research)
Size of logistics industry
$130
billion
Market size
1.8 million
commercial vehicles
Businesses spend
3 hours
daily trying to find a transporter
SmartShift Appcount

>15,000 Registered users so far

50 New users daily
1500 Daily transactions and growing

"SmartShift is the only service that takes care of all my complex load requirements." Ashok Neeraj, Business Owner

